Marketing Intelligence & Planning

ISSN: 0263-4503

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Journal history

Incorporates Journal of Marketing Practice
Follow the Table of Contents link above for previous content.

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Unique attributes

Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal intends to publish articles on how information gathered by researchers has been processed and translated into action plans.

Topicality

At its most fundamental level, marketing is about selling. Within that broad description lies a wealth of skills encompassing information-gathering, data interpretation, consumer psychology, technological resource knowledge, demographics and the marshalling of human and technical resources to create a powerful strategy. More and more professionals in the field are acquiring skills at more sophisticated levels to enable them to compete in an increasingly tough commercial climate; this journal is one way of acquiring those skills to keep you ahead of the field.

Key benefits

By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.

Key journal audiences

Academics and libraries studying and supplying the field
Corporate planners
Marketing consultants
Marketing planners
Marketing professionals
Sales professionals

Coverage

Abstracts from over 300 international publications
Advertising effective research
Effective use of concept testing
Essential management skills
Marketing research to meet corporate goals
Sales management
Strategic planning
Technological forecasting
Understanding buyer behaviour

Marketing Intelligence & Planning is indexed and abstracted in:

Scopus
Emerald Management Reviews
Autographics
Business Source
Cabell's Directory of Publishing Opportunities in Management and Marketing
Collectanea Corporate
CPI Digest
Current Citations Express
Electronic Collections Online
EP Collection
Expanded Academic Index
Galileo
General Reference Center
Innovative
Manning & Napier
Market Research Abstracts
PsycINFO
Telebase
The Marketing Report
Zetoc (British Library)

Marketing Intelligence & Planning is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.