Journal of Fashion Marketing and Management

An International Journal

ISSN: 1361-2026

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Editorial objective

The broad objective of Journal of Fashion Marketing and Management is to provide a forum for the publication of refereed, academic papers and more applied case study material in the fashion manufacture and retail sectors. The specific aims of the journal are to:

provide a refereed forum for empirically based research in clothing marketing and management
encourage the production and dissemination of rigorous academic papers addressing major marketing and management issues facing the world's fashion manufacturing and retailing sectors
identify best managerial and marketing practices internationally and to promote their widespread use in the sector
provide a regular review of trade, production, consumption and employment trends in various countries/regions
expose concepts in fashion marketing and management to rigorous study and, where appropriate, to undermine widely held myths by presenting well-focused research evidence.

Editorial criteria

The journal's scope will encompass all activities covered by the management and marketing functions in the garment manufacturing and retail sectors (as opposed to fibre or fabric issues). The journal will seek to draw contributions from all over the world, recognising the international nature of the garment manufacturing and retail industries.

Coverage

Apparel innovation
Brand loyalty
Consumer decisions and shopping behaviour
Manufacturing systems
Market positioning
Merchandising
Perceptions in the marketplace
Piracy issues
Pricing structures
Product image
Quality and performance measurement
The importance of socio-economic factors

Topicality

In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.

Key benefits

A subscription to the journal includes print and online access, and enables the reader to:

Gain a clear understanding of new management techniques and concepts
Compare the quality and price of international clothing supply chains
Identify decision-making processes from consumer behaviour
Evaluate the influence of socio-economic factors on the fashion industry
Discover the theory behind the designs of leading fashion houses
Implement strong branding to create a desirable product image
Consider strategies for combating pirated products.

Key journal audiences

Managing directors
Marketing directors
Business strategists
Product/Brand managers
Fashion buyers
Fashion retailers
Merchandisers
Manufacturing managers
Supply chain managers
Academics and researchers in the fields of clothing, fashion and textile marketing; manufacturing & design, economics, quality, production and logistics.

Abstracted and Indexed in

ABI Inform
Cabell's Directory of Publishing Opportunities in Management & Marketing
Cambridge Scientific Abstracts
Clothing & Textile Arts Index
EBSCO (Business Source Complete)
Electronic Collections Online
INSPEC
Scopus
Textile Technology Index
The Retail Directory
TOC Premier
World Textile Abstracts
Zetoc (British Library)
QUALIS

Journal of Fashion Marketing and Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.