Research in Consumer Behavior

ISSN: 0885-2111

Editor: Professor Russell W. Belk
Subject: Marketing (view other series in this subject area)
Information: Author guidelines
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Upcoming: Volume 15

Consumer Culture Theory

Publication: November 2013

Edited by:

Russell Belk, York University, Canada
Linda Price, University of Arizona, USA
Lisa Peñaloza, EDHEC Business School, France

This volume will contain a selection of the best papers from the Eighth Consumer Culture Theory Conference, to be held in Tucson, Arizona in June, 2013.  These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world.  This volume draws on an array of largely qualitative  methodologies including ethnography,  netnography, autoethnography, discourse analysis, phenomenology, and semiotics.  These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.

Editorial Objectives of the Series

Consumer research is both a micro managerial topic highlighting issues that are potentially relevant to improving marketing effectiveness and a macro sociological topic considering the nature of consumption and its effect on human well-being. The series covers a range of topics employing both quantitative and qualitative research methods. These topics range from advertising effects and brand meanings to materialism and consumer culture. Because consumer behavior is such a central part of contemporary life, papers in these volumes address the role of consuming at the levels of individuals and organizations, families and groups, and cultures and subcultures. Perspectives drawing on psychology, sociology, communications, history, anthropology and religion can all be found within its pages. The series is relevant to each of these disciplines as well as consumer behavior scholars seeking the latest in consumer research, research methods and theory.

Key Benefits

• Immediacy (no long publication delays)
• Liberal page allowance compared to journals
• A well-promoted annual.

Key Audiences

Broad international readership:

• academics
• practitioners
• students 
• public policy officials.

Coverage

• Timely consumer behavior topics
• RCB publishes the latest consumer research and theory, regardless of methods employed in the case of empirical work. This includes experimental, survey, and interpretive work as well as conceptual papers.

Submissions

Please send your manuscript to the series editor as a Word document email attachment. Please see the author guidelines link at the top of the homepage for information on formatting your manuscript.

Contact the Editorial Team

Series Editor
Russell Belk
York University, Canada
rbelk@schulich.yorku.ca

Publisher
Megan Beech
mbeech@emeraldinsight.com

Volumes within this series

Online access:

This title is available as part of the Emerald Business, Management and Economics eBook Series Collection. If you are a subscriber, please follow the link below to access your subscribed content. For purchase/subscription options please contact ebookseries@emeraldinsight.com.

Online table of contents

Print copy & more information

For more information about any of the volumes listed below, or to purchase a print copy, please click on the relevant volume title:

• Research in Consumer Behaviour, Volume 14
• Research in Consumer Behavior, Volume 13
• Research in Consumer Behavior, Volume 12
• Consumer Culture Theory, Volume 11
• Research in Consumer Behavior, Volume 10
• Consumption in Marketizing Economies, Volume 7
• Research in Consumer Behavior, Volume 6

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