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Actions and Insights - Middle East North Africa, East Meets West
Editors:
Melodena S. Balakrishnan, University of Wollongong, DubaiIan Michael, Zayed University, Dubai
Immanuel A. Moonesar, University of Wollongong, Dubai
Synopsis:
This is the official book series of the Middle East North Africa chapter of the Academy of International Business, a leading global association of scholars and specialists in the field of international business. Specialized volumes in the series celebrate the annual themed conference by bringing together exciting case studies, each with a detailed teaching note. The latest research in the series investigates corporate social responsibility; sustainability using Public-Private-Partnerships; funding start-up and growth; cross-cultural management; and marketing strategy.
The focus of this book is to shed light on the real business management problems that Middle East North Africa (MENA) based organizations face through teaching cases.
The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. The youthful human capital provides potential opportunities for innovation and MENA is strategically placed at the hub between East and West.
The challenges and opportunities as two worlds collide - the developed west and the developing east, bring a rich variety of perspectives of innovative solutions to business dilemmas. The "Perspectives" section, has explorative thought pieces on trending topics. Cases include regional leaders at various stages of growth who are beginning to dominate global markets such as
- Emirates airlines, the fastest growing global airline
- Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange
- Americana Group (Kuwait Food Company), one of MENA's leading restaurant operations and manufacturing group of companies
- Lammtara Pictures, the first Middle Eastern company to produce 3D animations.
And cases on international companies operating in MENA including
- General Electric, ranked 6th in the Fortune 500 list
- PepsiCo, the 2nd largest global food and beverage company
- Impression et Enregistrement des Resultats, a leading supplier of printing terminals and IT Solutions for the air transportation industry
- GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes.
The case contexts are varied: international business (cross-cultural, global value chain, standardization and adaptation); management strategy (culture, change, growth), marketing strategy (communication, packaging, service marketing, brand management), CSR & sustainability (like PPPs), and entrepreneurship (funding, growth cycles).
For more information on AIB-MENA visit www.uowdubai.ac.ae/aib
Contents
PART I: ENTREPRENEURSHIP AND STRATEGY AND COMMUNITY ENGAGEMENTAND CORPORATE SOCIAL RESPONSIBILITY
PART II: MARKETING
PART III: INTERNATIONAL BUSINESS: B2B AND CROSS-CULTURAL
View the complete Table of Contents
Preface
By Professor Ghassan Aouad, President, University of Wollongong in Dubai
"Over the years, Actions and Insights provided a unique record of business history and how organizations managed in environments some people would consider hostile. The cases document a wide range of topics..." Read more
Book Information
Publication Date: 08 January 2013
Price: GBP £29.95, Euro €34.95, USD $49.95
Page count: 220
Dimensions: 174 x 246
Audience: Professional and Vocational
Additional material
- actions_insights_toc.pdf
- actions_insights_preface.pdf
Download the Table of Contents (PDF).
Download the Preface (PDF).
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