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| 0 | Colchones Eldorado: dreaming of innovating Author(s):Delio I. Castaneda, Luisa F. Manrique Title – Colchones Eldorado: dreaming of innovating. Subject area – Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability – The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested for subjects associated with the organizational Read more Title – Colchones Eldorado: dreaming of innovating. Subject area – Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability – The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested for subjects associated with the organizational dynamics on SMEs. Case overview – Colchones Eldorado is a Colombian company dedicated to the bedding industry. The company was founded in 1957 by Gumercindo Gómez Caro, a creative man who in 1959 invented a machine to make springs, which allowed the company to grow steadily for several decades. On November 18, 2004, the founder's daughter, Martha Luz Gómez, was appointed as General Manager. On April 2011 it obtained a license from Sealy, the biggest mattress making company in the USA. The license implied a challenge – testing the company's innovative capacities to adapt Sealy mattresses to satisfy consumers in the Colombian market. Expected learning outcomes – Students are shown the characteristics of the creative and innovation process in a Latin American SME, and the innovation challenges which are faced. From the reading and the case discussion, the students should be able to: analyse the manifestations of the creative process in an SME; identify examples of the innovation types of an SME; and discuss the organizational conditions to answer the creativity and innovation challenges in an SME. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 1 | Why are China's companies doing overseas M&As? The case of Geely and Volvo Author(s):Chunjia Han, Stephen Rhys Thomas Title – Why are China's companies doing overseas M&As? The case of Geely and Volvo. Subject area – Mergers and acquisitions, corporate strategy. Study level/applicability – This case could be applied in several courses: a mergers and acquisitions (M&A) course, to introduce the various motives for firms doing M&A, a Read more Title – Why are China's companies doing overseas M&As? The case of Geely and Volvo. Subject area – Mergers and acquisitions, corporate strategy. Study level/applicability – This case could be applied in several courses: a mergers and acquisitions (M&A) course, to introduce the various motives for firms doing M&A, a strategy course exploring a company's strategy exploration and decision processes, or in a marketing course as an example about emerging and global market interaction. The target audience is primarily final year or Masters' and MBA students. It would also be useful for executive education seminars. Case overview – The Case provides learning opportunities about how companies encounter threats due to changing market or fiscal conditions, find ways to address their individual challenges yet achieve mutual benefit, by taking advantage of market-induced opportunities for strategic change, which have been triggered by a combination of situational factors. Expected learning outcomes – The case can be used to illustrate and discuss several important aspects of the growth of companies in emerging markets, including: motives for making M&As; strategic options and selection in the emerging industry; and how regional firms can respond to globalization. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 2 | Crediamigo: partnering with Vivacred? Author(s):Frédéric Lavoie, Emmanuel Raufflet Title – Crediamigo: partnering with Vivacred? Subject area – Microfinance organizations, strategy. Study level/applicability – The case is suitable for undergraduate and MBA courses: strategic management, social entrepreneurship. Case overview – In Fortaleza, January 2008, an urban microfinance manager and the planning committee of Crediamigo, Brazil's largest microfinance institution need Read more Title – Crediamigo: partnering with Vivacred? Subject area – Microfinance organizations, strategy. Study level/applicability – The case is suitable for undergraduate and MBA courses: strategic management, social entrepreneurship. Case overview – In Fortaleza, January 2008, an urban microfinance manager and the planning committee of Crediamigo, Brazil's largest microfinance institution need to devise an entry strategy to Rio de Janeiro's microfinance market. A part of the Banco do Nordeste, and a regional development bank for ten years, Crediamigo has 400,000 clients in the Northeast of Brazil. Its objective is to double its clients base for 2011; Rio de Janeiro's market was the next priority. Crediamigo has two options. The first consists of partnering with VivaCred, a small experienced microcredit non-governmental organization (NGO) which operates in Rio de Janeiro's slums. VivaCred was a microfinance NGO with relatively low organizational capabilities and with a low performance in terms of loan repayment. Its lending methodologies were different from Crediamigo's experience. The second option was to set up a new branch of Crediamigo in Rio and to shape it in Crediamigo's image. The committee was aware that this, “far away from home”, would be a costly and slow venture. Expected learning outcomes – After using this case, students will: have been exposed to the strategic, managerial and operational challenges of microfinance expansion in an emerging country; understand better the market entry strategy (acquisition/integration of an organization vs green field) in such a context; have discussed the conditions related to the replication of microcredit methodologies (individual, group and village lending methodologies) in their contexts of operations. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 3 | Feixiang to FOTILE: growth of a family business Author(s):Jianchang Liu, Kathryn Carlson Heler Title – Feixiang to FOTILE: growth of a family business. Subject area – Strategy. Study level/applicability – The case is suitable for upper level undergraduate business and MBA students. Case overview – FOTILE, one of the family businesses in Zhejiang, China, has now become the leading brand in the China Read more Title – Feixiang to FOTILE: growth of a family business. Subject area – Strategy. Study level/applicability – The case is suitable for upper level undergraduate business and MBA students. Case overview – FOTILE, one of the family businesses in Zhejiang, China, has now become the leading brand in the China kitchen appliance industry and has successfully entered into the global market. It has gone from a traditional family business in the 1980s to a modern enterprise because of the successful transformation from the first generation (Father: Lixiang Mao) to the second generation (Son: Zhongqun Mao) and the blending of a family business with the modern enterprise system. They both have strong beliefs that family businesses have their own advantages, but they have different ways and strategies of running the business. The case describes the process of how the father and his son worked together designing the strategies to successfully grow FOTILE. Expected learning outcomes – The case is a vehicle for exploring strategies to operate a family business, to successfully develop a sustainability model, to manage a growing company through its entrepreneurial stage, and to merge western business culture with Chinese Confucian culture. It should help students to: explore strategies of managing/leading a family business and transferring successfully the business from one generation to the next; understand the importance of marketing, focusing on overall strategy and sustainability; know how to identify market opportunities, exhibit start-up intent, perform start-up planning, mission development, and feasibility analysis, and acquiring initial resources; and appreciate the close link between culture and strategy. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 4 | Ethical decision making in a critical development phase Author(s):Hao Chen, Xiaoming Zheng, Lijuan Liu Title – Ethical decision making in a critical development phase. Subject area – Ethical decision making, business ethics. Study level/applicability – This case is applicable to MBA, EDP and EMBA courses. Case overview – TOREAD, a professional provider of outdoor equipment in China, started in business by producing and selling Read more Title – Ethical decision making in a critical development phase. Subject area – Ethical decision making, business ethics. Study level/applicability – This case is applicable to MBA, EDP and EMBA courses. Case overview – TOREAD, a professional provider of outdoor equipment in China, started in business by producing and selling tents. To meet market demand, TOREAD expanded its product line which ranges from outdoor durable tent products to “pan-outdoor” products including footwear and clothing. During the critical expansion phase, TOREAD was challenged by a quality problem in a batch of outsourced sandals that had been manufactured by a contracted supplier. By researching different options and going through an ethical decision making process, TOREAD made the choice of destroying all “problem sandals”. Since then, TOREAD has focused development on product quality improvement and product innovation to establish a sustainable brand image and generate social benefits. TOREAD's decision making in the critical development phase helped it to become the leader in the outdoor product industry in China. Expected learning outcomes – This case may be used for courses such as business ethics and strategy. By learning this case, students can understand the process of making ethical decisions when facing moral dilemmas among corporate decision makers, employees and relevant interested parties, and learn how to make strategic decisions to balance company profit growth and social benefits in critical development phases. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
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| 0 | Janalakshmi Financial Services Private Limited: strategic innovation to achieve financial inclusion Author(s):Dolphy M. Abraham, Mohan Gopinath, Edwin Castelino Abstract | Title – Janalakshmi Financial Services Private Limited: strategic innovation to achieve financial inclusion. Subject area – Strategic innovation through the deployment of a sophisticated collection of information systems and technologies to help accomplish financial inclusion for the urban poor. Study level/applicability – This case is suitable for graduate courses on strategic planning and innovation. Case overview – Janalakshmi Financial Services (JFS) is a microfinance company that seeks to serve the financial service needs of the urban poor, a market segment with huge growth potential. This operation involves large numbers of cash transactions making effective control mechanisms necessary. However, small margins make an innovative strategy necessary. JFS states that information technology (IT) is its DNA. The way in which the leadership team used a variety of IT solutions to create an integrated set of well managed operations provides a very useful lesson in managing the process of strategic innovation. Expected learning outcomes – The primary learning objective is to help the student understand the impact of strategic innovation through the use of information systems and technologies. This is achieved by helping the student to: connect the abilities provided by information technology to the social objective of financial inclusion; understand what financial inclusion means to the urban poor and how this segment differs from other microfinance and banking segments; assess the approach (related to organizational design as well as systems) JFS has employed to accomplish the objective of financial inclusion among the urban poor in India; analyse the systems and processes JFS has used to deliver services to its target market while making processes more transparent and efficient at JFS; and assess the risks to which JFS is exposed through its business activity as well as the use of information technology. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 1 | Global Synfuels' financial and strategic appraisal of a coal-to-liquid project Author(s):Narender Lal Ahuja, Sweta Agarwal Abstract | Title – Global Synfuels' financial and strategic appraisal of a coal-to-liquid project. Subject area – Financial management, corporate finance, strategic management, managerial accounting and project management. Study level/applicability – The case is suitable for courses such as MBA, Bachelor level business courses (in finance, business strategy) and training programs for working executives. Case overview – The case study deals with financial and strategic appraisal of a unique coal-to-liquid project. India imported about two thirds of its crude oil requirements resulting in huge outflow of precious foreign exchange. As a result, it became necessary for the country to look for alternative sources of energy. The coal-to-liquid (CTL) technology of coal gasification offers a credible alternative source of fuels as proved by Sasol of South Africa. The Government of India short-listed Global Synfuels Company (name changed) as one of the selected few companies to build a CTL project. While the project is strategically important to the company and highly desirable for the country, there are serious doubts about the commercial viability of the project because of which the company is in dilemma whether to go ahead with the project. The case study presents this decision dilemma in a very interesting way and will be useful for teaching courses in corporate finance and strategic management. Expected learning outcomes – The case can be used to engage participants to make a SWOT analysis for a new business opportunity, discuss environmental and financial issues facing a company, use DCF techniques to evaluate the project viability, carry out scenario analysis of the project to the changes in variables as well as challenge the participants to generate strategies for the success of a new project. Participants would also develop a better understanding of: environmental issues involved in CTL projects and new technologies to deal with such issues; and the employment impact of large projects such as the CTL. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 2 | Daiichi Sankyo's generic (mis) adventure: the Ranbaxy takeover Author(s):Alka Chadha Abstract | Title – Daiichi Sankyo's generic (mis) adventure: the Ranbaxy takeover. Subject area – The case offers a study of change management in the pharmaceutical industry in India. Study level/applicability – The case is designed for undergraduate and postgraduate students to examine strategic decision making in the context of mergers and acquisitions (M&As), firm capabilities and management practices. In particular, it has important pedagogical lessons for businesses eager to start operations in emerging countries. Students learn to recognize the unique nature of the pharmaceutical market and the factors affecting the demand and supply of drugs, including the economics of generics. The case can be discussed in one class session of approximately one-and-a-half to two hours duration. Case overview – In 2012, the pharmaceutical industry in India was undergoing dynamic changes. There was keen interest among MNC pharmaceutical giants to buy up Indian generic manufacturing companies since their revenues were drying up with the impending patent expirations of many blockbuster brand name drugs. Japan's Daiichi Sankyo's had taken over the largest Indian pharmaceutical company, Ranbaxy Laboratories, known for its heritage of process innovations and market leadership. However, after the acquisition, Ranbaxy slipped to third position in the domestic market and was facing multiple problems including net losses and falling share prices, cultural differences in management practices, recall of drugs from foreign markets and a US FDA ban on its manufacturing plants. Further, Ranbaxy had always been viewed as a national champion and a customer-friendly company but drug prices had increased after the merger causing problems of affordability. The new CEO of Ranbaxy was facing a dilemma: how to regain the company's position as the market leader. Students are asked to advise the CEO of Ranbaxy how to tackle the challenges arising from the integration of an Indian company with a Japanese company. More specifically, the case focuses on M&A as a strategy for growth and also touches on issues related to competition, regulation, innovation and corporate governance. Expected learning outcomes – The case discusses the different motives behind the deal for Daiichi Sankyo and Ranbaxy and why it was a strategic move by both the alliance partners. The case also raises issues of corporate governance for the management of Ranbaxy and the need for a proactive corporate social responsibility (CSR) strategy. The case provides students with the opportunity to develop their analytical skills in a real-life setting and apply theoretical concepts to the consideration of the various issues raised by the acquisition deal. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 3 | The Indian television broadcasting industry 2012 Author(s):Suma Damodaran, Uday Damodaran Abstract | Title – The Indian television broadcasting industry 2012. Subject area – Business strategy and industrial economics. Study level/applicability – This case may be used early on in a basic course on strategy in an MBA program or in a course in industrial economics. It can also be used in a session of an executive development program on strategy. Case overview – The TV Broadcasting industry, worldwide, has been moulded by frequent changes in technology and by regulatory interventions. So has been the case of India. The case begins with a general introduction to the technology of TV broadcasting and distribution and then moves on to a discussion of the technological changes in the Indian context. The evolving structure of the industry in India over three distinct periods is then described. The Industry consists of content producers, broadcasters, aggregators, direct-to-home distributors, multi-system operators and local cable operators. Over the three periods of time, changes in technology and regulation constantly impacted on the structure, the conduct and the performance of players in each segment. Expected learning outcomes – The analysis of the case is expected to demonstrate the use of theoretical frameworks like the structure-conduct-performance model and Porter's five-force model in arriving at a prognosis of the structure of an industry in general, and that of the Indian TV broadcasting industry in particular. Supplementary materials – Teaching notes are available, please consult your Librarian for access. Close |
| 4 | Satya Bharti School Program: the Author(s):Jyoti Kainth Abstract | Title – Satya Bharti School Program: the kaizen way. Subject area – Strategic management. Study level/applicability – The case is suitable for undergraduates, MBA, and executive MBA courses. Case overview – This case on Satya Bharti School Program, an initiative of the Bharti Foundation, highlights the journey, achievements and challenges faced during the implementation of a noble vision. The case maps the strategy implemented from multiple vantage points and aims to show how the compelling need of providing quality education in rural India transformed the way people look at corporate social responsibility (CSR) activities. Expected learning outcomes – The case analysis aims to help students comprehend and understand: the concept of corporate social responsibility; the strategic decision-making process amidst constraints in the context of not-for-profit organizations; how organizational excellence models are embedded to improvise practices and processes; the concept of the multi-stakeholder framework; and how external and internal issues can affect the success of a CSR program. Supplementary materials – Teaching notes are available; links to videos are provided. Close |
| 5 | Strategic change for sustainability in Thai Commercial Bank Author(s):Boriboon Pinprayong, Winai Wongsurawat Abstract | Title – Strategic change for sustainability in Thai Commercial Bank. Subject area – Strategic change for business sustainability. Study level/applicability – The case is targeted at the BA level and MBA level, and strategic management courses. Case overview – The case study focuses on strategic change for business sustainability in the commercial bank sector in Thailand. It describes how Siam Commercial Bank (SCB) developed and implemented strategic change to achieve business sustainability in the economic fluctuations, and the competition in the banking market. SCB is a very long established bank which held the highest market capitalization among Thai Financial Institutions, and it was on the verge of bankruptcy in the Asian financial crisis in 1997. Expected learning outcomes – These include developing students' understanding of the context and practices of strategic change and the nature of theoretical traditions in the field of strategic change. Supplementary materials – Teaching notes are available; please contact your librarian for access. Close |
| 6 | Financial turnaround of Indian Railways (B) Author(s):Monica Singhania, Sanjeev Sharma Abstract | Title – Financial turnaround of Indian Railways (B). Subject area – Financial management, strategic management. Study level/applicability – The study can be used by business schools, companies/organizations, individuals, students of business management, in the area of financial and strategic management to study and analyse management strategies by a Government organization that has to balance social objectives and commercial viability. Case overview – Indian Railways (IR) has mixed operations – passenger and freight – that generate resources for its development expenditure, as well as fully covering its operational costs. This is in sharp contrast to most world railways that depend on a subsidy for operations and development expenditure. While IR would strive to increase earnings through higher throughput levels and generate more funds through its own resources, the constraints of fixed expenditure, largely comprising staff related expenses and fuel costs make it difficult to achieve the target. Operational and safety considerations dictate the need to ensure adequate provision for working expenses. Global developments significantly influenced the Indian economy after 2008-2009 and resulted in moderation in growth compared with the robust growth in preceding years. IR is presently passing through a difficult phase which began with the slowdown in the economy and implementation of the Sixth Pay Commission's recommendations. While earnings continue to grow both in the passenger and goods segments, the expenditure on account of increases in salaries, allowances and pensions has been much higher than after previous Pay Commissions. This case explores this difficult period for IR when there was a major increase in operating expenditure largely due to the implementation of the recommendations of the Sixth Central Pay Commission and because of the global economic slowdown. Expected learning outcomes – These include: being able to analyse whether the turnaround phase of IR is over; and discussing the strategies to return IR to the path of growth. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 7 | Financial turnaround of Indian Railways (A) Author(s):Monica Singhania, Sanjeev Sharma Abstract | Title – Financial turnaround of Indian Railways (A). Subject area – Financial management, strategic management. Study level/applicability – The study can be used by business schools, companies/organizations, individuals, students of business management, in the area of financial and strategic management to study and analyse management strategies by a Government organization that has to balance social objectives and commercial viability. Case overview – Indian Railways (IR) is one of the world's largest employers and there was a significant improvement in its financial performance during the period 2004-2008 without any reductions in its workforce. The main reasons for the poor performance of IR prior to this period were attributed to severe competition from other modes of transport, rigid pricing, investment in un-remunerative projects and other such practices. Various recommendations, including restructuring/corporatizing, reorganization, increasing passenger fares, unbundling of non-core activities, downsizing, and outsourcing, had been suggested by various management experts and it was declared that only major reform could rescue IR. However, IR met the challenges and attained unprecedented growth in traffic and earnings through certain strategic decisions. The study analyzes the strategies adopted by IR to improve its poor financial performance. Expected learning outcomes – These include: understanding the challenge of sustaining the current market growth and capturing additional traffic by IR with its peculiar product-mix (transport mix) and limited resources; understanding the main reason for the downtrend of IR finances; acquiring an understanding of the advantage of adopting a volume-focused strategy by IR instead of the existing tariff-focused policy of revenue generation; and understanding the turnaround phase of IR and innovative strategies to get back to the path of growth. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 8 | Tin Mining, Inc.: the paradox of organizational capabilities Author(s):José Camilo Dávila, Roberto Gutiérrez Abstract | Title – Tin Mining, Inc.: the paradox of organizational capabilities. Subject area – Strategy. Study level/applicability – The case study is intended for organization theory and strategic management courses at the undergraduate and postgraduate (MBA) levels. Case overview – The case describes a company located in a fictitious developing country. The main activity of the company is the exploitation and production of tin, which it has developed over its 40-year history (1971-2011). During the first 33 years, it developed three capabilities: namely, technical, productive and the generation of trust among employees. The case illustrates three characteristics of capabilities: problem solving and complexity, practicing and succeeding, and reliability over time. The case also illustrates a paradox related to capabilities and shows three of its causes: path dependency and lock-in to a given course of action, structural inertia, and the absence of a capability dynamization function. In 2009, the company was faced with the need to reshape its capabilities and the arrival of a new President to the company provided the appropriate occasion to analyse this option. Expected learning outcomes – These include: understanding what an organizational capability is and what its main characteristics are; understanding the process by which an organizational capability emerges and develops, and how it may be eroded in a given scenario; understanding a paradox an organization faces when capabilities are developed; and understanding why the concept of dynamic capabilities does not add power to the concept of capabilities. Supplementary materials – Teaching notes are available, please consult your librarian for access. Videos with interviews of employees of the case company are also available. Close |
| 9 | Innovation and development cooperation in Central America and Caribbean. Mission impossible? Author(s):Nuria Calvo, Oskar Villarreal Abstract | Title – Innovation and development cooperation in Central America and Caribbean. Mission impossible? Subject area – Strategic decision making in cooperation projects. The decision deals with the process of generating a strategy for R&D and technological innovation in developing countries, through international cooperation. Study level/applicability – Students of programs of strategic management, business policy and management of international cooperation. Target courses include: strategic management seminars, international cooperation seminars, MBA. Case overview – The case shows the process carried out by a team led by Braulio Perez Astray, manager of the innovation department of the Foundation University of A Coruña (Spain) and Radhames Mejia, executive vice-rector of the Pontifical Catholic University Madre y Maestra (Dominican Republic) to design the strategy for R&D and Technological Innovation of the Dominican Republic. It describes the tasks and responsibilities undertaken in the INPOLTEC Project, the result of the international cooperation between Spain and the Dominican Republic. It included the involvement of the Administration of Government of both countries, the contributions of the scientific community and a significant sample of Dominican companies, as well as the advice of Spanish experts and technologists in the field of innovation and technology policy. The case arises from the position of Braulio Perez Astray, leader of the project. The objective of this case is to analyze the potential transfer of this experience to other countries in Central America and Caribbean. Expected learning outcomes – The learning objective is to facilitate students to investigate the decisions in the strategic process in the field of innovation and to reinforce the focus of international cooperation as a mechanism for strategic support in stimulating the flow of knowledge in science and technology. Supplementary materials – Teaching notes are available. Please consult the librarian for access. Close |