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| 0 | The rule of traffic forecasting in railway logistics: the case of the central corridor in East Africa Author(s):Japhet Gabriel Mbura Title – The rule of traffic forecasting in railway logistics: the case of the central corridor in East Africa. Subject area – This case study intends to add knowledge and understanding of supply chain management particularly with respect to international logistics. Study level/applicability – The case study can be used Read more Title – The rule of traffic forecasting in railway logistics: the case of the central corridor in East Africa. Subject area – This case study intends to add knowledge and understanding of supply chain management particularly with respect to international logistics. Study level/applicability – The case study can be used in both undergraduate and postgraduate levels. Students pursuing Master of Science in Logistics, Supply Chain Management and those doing bachelor degrees in the same areas can have a better insight and special interest of the case. Professional boards may also use the case to empirically make students understand this area. Case overview – The railway sub-sector in East Africa – Tanzania in particular – is an important transport mode but has a declining performance. The market share is estimated at only 4 percent of the freight market. Still knowledge about traffic, particularly for freight, is scant. The main dilemma is whether traffic of the central corridor is more intra- or inter-Tanzania. The case studies techniques appropriate for meaningful traffic forecasting and through a simple regression model it resolves the freight conflicts between Kenya rail and the Central Corridor. It provides students with applied traffic forecasting tools. Expected learning outcomes – The case focuses on techniques of traffic forecasting, development of traffic scenarios and on issues related to intermodal transport especially between road, rail and ocean. At the end of using this Case students should be able to: explain the methods, techniques and models used in traffic forecasting; understand intermodal linkages in international Logistics; use different approaches to make logistics market assessment; and forecast traffic in all modes using different scenarios. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 1 | ProdVal – production challenges! Author(s):Apoorva Vikrant Kulkarni, Komal Chopra, Krishnakant Roy, Raji Vamadevan, Sajeesh Hamsa Title – ProdVal – production challenges! Subject area – Operations management. Study level/applicability – Management post graduate and corporate executives. Case overview – ProdVal Flow Controls Pvt Ltd was company in the SME sector in India. The company focused on quality products and timely delivery. The major challenge for ProdVal Read more Title – ProdVal – production challenges! Subject area – Operations management. Study level/applicability – Management post graduate and corporate executives. Case overview – ProdVal Flow Controls Pvt Ltd was company in the SME sector in India. The company focused on quality products and timely delivery. The major challenge for ProdVal was increasing their production capacity. They had no control over their existing suppliers resulting in delay in raw materials delivery. Retention of vendors had an effect on inventory carrying cost. The company had limited production facilities and the workers were outsourced. The company operated with unskilled workers. The case presents the various issues faced by the company based on which strategies to practice and plan the company's future plans could be designed. This is a disguised case and all excerpts from interviews have been anonymized. Expected learning outcomes – This case study will give an insight to students to understand how inventory management; impacts production. It even gives an idea about how ProdVal has used the strategy of outsourcing of technology and labour and maintained a good growth rate. Social implications –
•Production-related outsourcing.
•Production management in small scale industry.
•Organization structure of a manufacturing unit.
•Concept of outsourcing HR and technology in an SME.
Supplementary materials – Teaching notes are available, please consult your librarian to access. Close Abstract | |
| 2 | Supply issues in ACPL – an electrical manufacturing company Author(s):Hari Narain Singh Title – Supply issues in ACPL – an electrical manufacturing company. Subject area – Supply chain management. Study level/applicability – The case is suitable for post graduates in management, and for those managing small sector supply and manufacturing systems. Case overview – ACPL is an organisation which moved from trading Read more Title – Supply issues in ACPL – an electrical manufacturing company. Subject area – Supply chain management. Study level/applicability – The case is suitable for post graduates in management, and for those managing small sector supply and manufacturing systems. Case overview – ACPL is an organisation which moved from trading to manufacturing a technology product – instrument transformers (ITs) for power utility companies for 11 years, competing with the best in industry, reducing internal costs, and modernising the supply chain. ACPL was started as a trading organisation in electrical items in Delhi by Munish Kumar, an engineer by profession in 2001. In 2004 he ventured into manufacturing, which expanded in two locations in Ghaziabad, NCR Delhi. Later his two sons, engineer and management graduate, respectively, joined the organisation. In less than a decade, by 2007, ACPL had grown to be a private limited organisation. ACPL manufactures ITs required by power boards and companies for conversion and usage of high voltage (11?kV/33?kV) transmitted power into 220?V single phase/440?V three phase power. From tender/enquiry through manufacturing to inspection and despatch takes a long supply chain cycle time holding space as well as inventory. An interview with the chairman of ACPL in the case highlights issues affecting its margins and growth. The long process to delivery time may be in vogue in this type of industry but this holds up a huge inventory. The company management has been working to resolve this crisis along with an urgent need to grow in a competitive environment. The problem is being addressed. Expected learning outcomes – This case study should help students to understand the concept of the supply chain and supply cycle, in a manufacturing company in particular. It has been found that students understand the supply chain as part of the marketing function dealing with finished stocks, warehousing and delivery to end customers as per agreements, and arranging payments from customers. The supply chain also deals with in bound materials management. Raw materials planning, purchasing, inventory management are crucial for effective business operations management in any organisation. Supplementary materials – Teaching notes are available; please contact your librarian for access. Close Abstract | |
| 3 | Implementing strategic stock to improve humanitarian aid response Author(s):Joakim Kembro Title – Implementing strategic stock to improve humanitarian aid response. Subject area – Humanitarian logistics, aid response. Study level/applicability – Master/advanced level; courses in: humanitarian logistics; port operations and management; supply chain management and logistics. Case overview – Recently, the humanitarian organization Global Food Aid (GFA) has received criticism for Read more Title – Implementing strategic stock to improve humanitarian aid response. Subject area – Humanitarian logistics, aid response. Study level/applicability – Master/advanced level; courses in: humanitarian logistics; port operations and management; supply chain management and logistics. Case overview – Recently, the humanitarian organization Global Food Aid (GFA) has received criticism for slow response to the on-going drought in East Africa. One of the reasons is the long lead times to transport and distribute food. Therefore, GFA has launched a project called “Strategic stock” where food will be pre-positioned in strategic locations around the world. Because of its importance as a gateway for East Africa, the Port of Mombasa has been selected as the pilot project. Headquarters of GFA has engaged a team of logistics and warehouse experts to plan, run and evaluate the pilot project in Mombasa. Expected learning outcomes – Through this case, the students (who take on the role of the experts) will gain knowledge in a wide range of areas. First, they will gain a thorough insight to coordinating a port operation in one of the major ports in Africa. Second, the case increases the understanding of working with logistics in a humanitarian aid context. Third, the students will learn how to work with logistics both on a strategic level (planning the implementation of strategic stock) and on an operational level (handling the different events that occur throughout the case). There is also a learning element related to risk management. Supplementary materials – Teaching notes are available. Close Abstract | |
| 4 | Health Pharma: managing supply chain Author(s):Surajit Ghosh Dastidar, Rahul Thakurta, Anusha Sreeram Title – Health Pharma: managing supply chain. Subject area – The case deals with the Bullwhip phenomena that can be observed in a supply chain. Study level/applicability – This case is suitable for all levels of students, undergraduate MBA to Executive MBA classes and practitioners. Assignment questions are designed from Read more Title – Health Pharma: managing supply chain. Subject area – The case deals with the Bullwhip phenomena that can be observed in a supply chain. Study level/applicability – This case is suitable for all levels of students, undergraduate MBA to Executive MBA classes and practitioners. Assignment questions are designed from the perspective of teaching this case to a business student audience. The case is ideally suited for a supply chain management course and can be introduced to demonstrate the bullwhip effect in an operations management course. Case overview – Set in May 2011, the case presents the discussions in the meeting summoned by Mr Srinivas, the director (technical) of Health Pharma (not the name of a real organization) in response to the huge losses faced by the organization in the last financial year. The discussions point to the inability of the organization to appropriately forecast demand across the different echelons and also absence of information transparency, leading to the loss. The catastrophe indicated the need to adopt an ERP solution, which was earlier overlooked by Health Pharma management. Expected learning outcomes – These are an introduction to the concepts of the bullwhip effect and the case presents a managerial solution to the supply chain problem demonstrated. Supplementary materials – Teaching notes are available for facilitating the instructor to present and discuss the case in a classroom setting. Close Abstract | |
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| 0 | Coping with capacity expansion: Go-Goal Hydro's panache Author(s):Saroj Koul, Mayank Arora Abstract | Title – Coping with capacity expansion: Go-Goal Hydro's panache. Subject area – Operations management. Study level/applicability – This case study is intended for MBA, final year industrial engineering and 1st year PhD students, for use in graduate engineering, post graduate and executive level management programs. The case study illustrates operational and participative management control system in a matrix and flexible organization structure. Case overview – Satish Arora (CEO) and Praveen Arora (Director Finance), a husband and wife team, own and operate Go-Goal Hydro Power Ltd (Go-GoalHPL) as a small medium enterprise (SME). Go-GoalHPL renovates hydro power generating machines up to 250 MW rating. Their current renovation/overhauling projects are located at different sites in India. Go-GoalHPL has grown its business by pursuing new avenues that include execution of major renovation projects and construction of new projects on a turnkey basis. Go-GoalHPL's management, despite their on-going successes, are concerned about severe capacity shortages if immediate actions were not taken. They have identified three capacity expansion options: continue current operating practices and obtain additional production space; undertake a make-versus-buy study and consider outsourcing parts; and implement world-class manufacturing techniques through adoption of focused factories. The first two options represented simple incremental changes while the third presents a radical alternative that required a major reorganization of the company operations and support functions. Expected learning outcomes – These include knowledge about competitiveness, corporate survival, sustainable business, operations management, productivity, performance. Supplementary materials – Teaching notes are available for faculty. Please consult your librarian. Close |
| 1 | XL Pharmaceutical – effective operation and logistics Author(s):Kamal Jaafar, Jawahitha Sarabdeen Abstract | Title – XL Pharmaceutical – effective operation and logistics. Subject area – Operation and logistics. Study level/applicability – Students and practitioners. Case overview – This case study analysis the logistical and operational issues that one of the leading pharmaceutical companies in the MENA region is facing. The case provides a practical example of a company which positioned itself well to be a leading company. However, there are some inherent operational and logistical problems that hinder the company to reach its leading position. The first section of this case describes the company, its process and its operational problems. The second section is dedicated to the analysis of the operational capabilities and current key issues. The last section provides recommendations on how to improve the current operations and ways in which the improvements can be implemented, as well showing the benefits to the company based on the theoretical and practical frameworks. Expected learning outcomes – Understand how operational issues affect company performance. Analyse the effect that poor operational process can have on the overall company business. Evaluate alternatives for process modifications. Create plans for process improvements and assess its operational and logistical implications. Supplementary materials – Teaching notes. Close |
| 2 | Noor Dubai Foundation: managing blindness in developing countries Author(s):Linzi J. Kemp, Immanuel A. Moonesar, Shurooq Al Banna Abstract | Title – Noor Dubai Foundation: managing blindness in developing countries Subject area – Business, management. Study level/applicability – This case is suitable for undergraduate and postgraduate students studying topics related to human resources, decision making, managing in multinational companies and crisis management. In addition, the case is useful study for practitioners in non-governmental organizations (NGO). Case overview – Dr Manal Taryam, the Chief Executive Officer, was discussing with Ms Shurooq Al Banna, Marketing Specialist, the achievements and challenges faced at Noor Dubai over the past three years. Noor Dubai is an international charity for the prevention and treatment of blindness. The problem facing these decision makers is the prioritization of their resources to support logistics management, operations, human resources, funding and educational issues. In addition, to meet the needs of the visually impaired, a long-term mission is to establish permanent eye centers in areas of most need. Expected learning outcomes – Students will be able to: Describe the problems facing Noor Dubai in relation to logistics management, operations, human resources, funding and educational issues. Explain how the management strategies of Noor Dubai prioritize logistics management, operations, human resources, funding and education. Supplementary materials – Teaching notes. Close |
| 3 | Kiwanis Pancake Day – a service operations management case study Author(s):Andrew Tiger, Robert Howard Abstract | Title – Kiwanis Pancake Day – a service operations management case study. Subject area – Operations management. Study level/applicability – Undergraduate and MBA OM courses. Case overview – Kiwanis International is a global service organization dedicated to improving the world by helping children. The Durant, Oklahoma chapter holds its primary annual fundraiser the first Tuesday of November, which is also Election Day. The chapter sells and serves fresh pancakes throughout the day; therefore, the event is the Kiwanis Pancake Day. While serving in his first Pancake Day, Robert Howard, a new Kiwanian, notices service operations management issues such as long lines, spiky demand, and customers leaving before being served. Based on his management experience in the grocery business and his academic training in queuing systems, Robert performs an analysis of the system with the purpose of improving service operations. Expected learning outcomes – Perform queuing analysis. Understand demand management. Explain the psychology of waiting. Supplementary materials – Teaching notes and spreadsheet-based multiple-server simulator. Close |
| 4 | The human factor in 5S implementation: perspectives from Poland Author(s):Wieslaw Urban, Agnieszka Mazurek Abstract | Title – The human factor in 5S implementation: perspectives from Poland Subject area – Production management and personnel management. Student level/applicability – Production management modules of undergraduate business and management courses. Case overview – The case describes the implementation of 5S by a Polish production company, namely Bianor. It presents not only the literature base and benefits of 5S but, in particular, shows the specificity of the implementation process, taking into consideration attitudes of employees; moreover, the study devotes some attention to aspects of organizational culture. Expected learning outcomes – The case shows how to implement the 5S method in a production company, and how effective communication of processes is essential to implementing business change. Supplementary materials – Teaching note. Close |
| 5 | Enabling excellence in operations through technological innovation Author(s):Meeta Dasgupta Abstract | Title – Enabling excellence in operations through technological innovation Subject area – Strategic management and management of innovation and technology. Study level/applicability – The course can be used for undergraduate and postgraduate students. The case would be relevant in the strategic management course to understand the concept of technology strategy and the various evaluation parameters guiding firms in their technology decisions. A refresher of the concept of value chain analysis can also be done through the case. It can also be used to teach innovation and technology management to understand the innovation process and the importance of various organizational factors for taking technology decisions. Case overview – The case tries to bring together different aspects of technological innovation and technology strategy at North Delhi Power Ltd, Delhi which has taken various initiatives to turnaround the dilapidated power distribution industry in India. It details the various technological initiatives taken by the company to revamp the power distribution situation of the country. Discussion in the case also revolves around the technology decisions (technology strategy) taken by the company to drive the technological initiatives. The organizational culture supporting technology decisions and the technological initiatives are also woven into the case. Expected learning outcomes – After a discussion on the case students will be in a better position to appreciate various decisions which firms take with respect to technology. They will get an understanding of what is technological innovation and about the technological innovation process. The importance of organizational factors to supplement technology decisions and innovation will be brought out in the case. Supplementary materials – Teaching note. Close |
| 6 | Launch and closure of an Indian cement plant: Decision making at Arco Ltd and EGL, its Associate Author(s):Margie Parikh Abstract | Subject area – Decision making, behavioural decision making, heuristics, optimistic bias, confirmatory bias, anchoring bias, ready mix cement (RMC) business in India. Study level/applicability – Post graduate management course, executive training program in the subject areas. Case overview – Arco is a Projects and Infrastructure-sector company. Some of its key officials, believing that entering the RMC can be beneficial for Arco, plan entry into the manufacturing of RMC but order a feasibility report. The report confirms the hunch and Arco starts the business under the aegis of its associate, EG Ltd (EGL) which is into equipment rental business. At this time a new dimension of reality opens up but the senior officers refuse to accept a revised proposal which is adjusted to the new realities. After a few months and some losses, EGL closes down the RMC plant and rents it out. Expected learning outcomes – This case study is developed with a purpose to provide a basis to discuss how decisions are taken in real life and how various behavioural elements affect the quality of decisions that affect not only the decision makers but many others and their organizations. Focus is especially on prejudice, heuristics and bias that creep into important organizational decisions such as venturing into new business. Supplementary materials – Teaching note. Close |
| 7 | Strategic buying at National Foods, Pakistan – a recipe for success Author(s):Mohammad Kamran Mumtaz, Shahid Raza Mir Abstract | Subject area – Operations management, purchasing and procurement management, inventory management and supply chain. Student level/applicability – Introductory courses in Operations Management; MBA level and final year undergraduates in management. Masters level in purchasing/procurement management, inventory management and supply chain management. Case overview – The case deals with strategic purchase decision of a basic raw material used in ketchups. Ketchups represent 15 per cent of annual sales at National Foods. Mohammad Iqbal, Head of Supply Chain at National Foods, is confronted with the decision of buying tomato paste for fiscal year 2007-2008. He needs to decide how much paste to order from National Foods' supplier in China and when. He has the demand forecast for the paste for 2008 available to help him make the decision. Expected learning outcomes – The case will introduce the students to issues in strategic buying of a basic raw material that is crucial to production. The case is not designed to teach just the basic concept of trade-off between inventory holding and stock out cost. The students should bring these basic concepts of operations with them to understand how these concepts are combined with knowledge of other disciplines to tackle a complex raw material planning issue. Students learn how to plan for the purchase of a perishable yet important raw material for an organization. Supplementary materials – Teaching note. Close |
| 8 | Customer asset management at DHL in Asia Author(s):Jochen Wirtz, Indranil Sen, Sanjay Singh Abstract | Subject area – Marketing; customer segmentation; operations and logistics. Study level/applicability – Undergraduate business and management students, MBA/MA level application for international marketing modules incorporating customer segmentation and customer asset management. Case overview – DHL, the international air express and logistics company, serves a wide range of customers, from global enterprises with sophisticated and high volume supply-chain solutions shipping anything from spare parts to documents, to the occasional customer who ships the odd one or two documents a year. To be able to effectively manage such a diverse customer base, DHL implemented a sophisticated customer segmentation cum loyalty management system. The focus of this system is to assess the profitability from its customers, reduce customer churn, and increase DHL's share of shipments. Expected learning outcomes – Case teaching objectives: to demonstrate the concept of customer segmentation with loyalty management as a total system in a logistics company setting, and to evaluate appropriateness of the classification; to utilize the concept of service tier model within the company's current operations, and to evaluate the effectiveness of the model; to analyze the implementation of the customer segmentation cum loyalty management system and development of the necessary rules required to classify the various accounts into categories; to highlight the possible challenges arising from the implementation of customer segmentation cum loyalty management system, and to discuss possible methods of resolution. Supplementary materials – Teaching note. Close |
| 9 | Economic Zones World (EZW) – supply chain strategy Author(s):Balan Sundarakani Abstract | Subject area – This paper looks at logistics and supply chain strategy. Study level/applicability – The paper is appropriate for undergraduate and graduate management students. Case overview – By November 2009, realising the competitive pressures created by the regional and global players, Mr Khalid Ahmed, SVP, Economic Zones World (EZW), decided to strategically re-position EZW in the global supply chain map. He knew it would be very challenging in view of changing landscape of international business and he was eager to start formulating his plans. Expected learning outcomes – This case can be used to teach logistics and supply chain strategy as well as the understanding of the development of country level strategy. A better understanding of the demographics and geography of UAE is required. Supplementary materials – A teaching note is available on request. Close |