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Emerging Markets Case Studies Collection


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Human Resource Management

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0Growing pains: problems in the performance appraisal of China's state-owned enterprises transformed from governmental organizations
Author(s):Huang Gui, Fu Chunguang, Chen Jingli, Pan Minting
Title – Growing pains: problems in the performance appraisal of China's state-owned enterprises transformed from governmental organizations. Study level/applicability – This case is suitable for undergraduates, MBA students and students from business administration departments in the teaching of human resources management and performance management. Case overview – Luodian Electric Power Read more
Title – Growing pains: problems in the performance appraisal of China's state-owned enterprises transformed from governmental organizations. Study level/applicability – This case is suitable for undergraduates, MBA students and students from business administration departments in the teaching of human resources management and performance management. Case overview – Luodian Electric Power Construction Corporation Group (LEPCC Group) is a state owned enterprise transformed from a construction unit of Luopu Power Supply Bureau (LPSB), a governmental organization in charge of all the electricity supply in Luopu City. The general manager of LEPCC, Gu Ming tried to set up a modern market-oriented management system for LEPCC. Unfortunately the problems that had accumulated in the past two decades during which LEPCC was a governmental organization made his reforms very difficult. The first headache for Gu Ming was the performance appraisal reform in LEPCC. The existing performance appraisal system seemed to have at least three problems in practice: unclear appraisal objectives, an improper assessment system, a different appraisal standard for similar positions. What should Gu Ming do to build a proper performance appraisal system to help the fast-growing LEPCC Group to make LEPCC a competitive market-oriented player? Expected learning outcomes – The first objective of this case is to enable students to understand that the issues of working performance are issues of people first, rather than issues of the management system. If the management focuses on the system instead of on the staff of the company to design the performance management system, the system will be fruitless and inefficient. The second objective is to cultivate students' capability to apply the basic theories of human resource management and the knowledge of performance appraisal in case analysis and practical management. This case, seemingly about performance appraisal, is in fact about the organizational structure and processes of the organization. Reform should start with organizational analysis, job analysis and job descriptions. Only when all these have been done correctly, can the performance management system be designed more reasonably, scientifically and efficiently. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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1Welcome to Pointsoft family
Author(s):Chandra Vadhana R.
Title – Welcome to Pointsoft family. Subject area – Human resource management, strategic management, organisational behaviour. Study level/applicability – Graduate and post graduate students of management, organisational behaviour and strategic HRM. Case overview – This case is about a small company named Pointsoft Pvt. Ltd, which is a 25-year-old software Read more
Title – Welcome to Pointsoft family. Subject area – Human resource management, strategic management, organisational behaviour. Study level/applicability – Graduate and post graduate students of management, organisational behaviour and strategic HRM. Case overview – This case is about a small company named Pointsoft Pvt. Ltd, which is a 25-year-old software company situated in Pune, India. Thanks to the IT boom, the company grew well under the leadership of Aravind, who is the managing director. Aravind took care of all matters related to human resources (HR) directly. So far, the company never had any HR manager, but now Aravind thought about handing over HR matters to an HR manager. After much scrutiny Meenaxi was appointed as HR manager. The case then proceeds narrating a series of incidents after the arrival of the new HR manager and how there began a clash between the new HR manager and the senior management team of the firm. A situation then arose where the HR manager, after one year of service, submitted her resignation quoting that she was being harassed by the senior management team. The core issues in this case are whether Pointsoft's decision of having an HR manager was right and whether the decision of having appointed Meenaxi was right. Expected learning outcomes – The case brings out the necessary characteristics of an HR manager by showing the undesirable characteristics of an HR manager. The case also highlights typical issues of working in a small Indian firm which is trying to rise to a globalised setting. The case will also help the students understand about organisational culture and the importance of gelling with the same. Supplementary materials – Teaching notes are available. Please consult your librarian for access. Close
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2Dilemma in hiring
Author(s):Seema Bhatt
Title – Dilemma in hiring. Subject area – The recruitment and selection process, human resource planning, talent management and succession planning. Study level/applicability – The case has been tried and tested in the classroom setting with management students pursuing a Post Graduate Diploma in Business Management (PGDBM). Case overview – Read more
Title – Dilemma in hiring. Subject area – The recruitment and selection process, human resource planning, talent management and succession planning. Study level/applicability – The case has been tried and tested in the classroom setting with management students pursuing a Post Graduate Diploma in Business Management (PGDBM). Case overview – The case is set in the southern part of India in a manufacturing organization, Plomsom Ltd (a disguised organisation). Plomsom Ltd manufactures tractors and has a pan-India presence. The sale of tractors in India fluctuates over time. Sales are largely dependent on the seasonal harvests which in turn are heavily dependent on the monsoon rains. The case is designed for understanding the importance and necessity of finding the right man at the right time with the right skills in a manufacturing set up where production output is a factor of many interdependent variables. Expected learning outcomes – The learning objectives of the case are: critical analysis of recruitment and selection; importance of job analysis in recruitment and selection; understanding the role of HR planning in running the operations; understanding problems in the manufacturing sector in an Indian context. Supplementary materials – Teaching notes are available. Consult your librarian for access. Close
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3Role of “haraam” practices on behavior and performance of employees: a case study of business organization
Author(s):Muhammad Zia-ur-Rehman, Majid Rashid
Title – Role of “haraam” practices on behavior and performance of employees: a case study of business organization. Subject area – Management sciences (organizational behavior). Study level/applicability – The case is suitable for MBA students, employees of any organization, human resource practitioners, organization administrators, human resource directors and senior line Read more
Title – Role of “haraam” practices on behavior and performance of employees: a case study of business organization. Subject area – Management sciences (organizational behavior). Study level/applicability – The case is suitable for MBA students, employees of any organization, human resource practitioners, organization administrators, human resource directors and senior line management. Case overview – The study deals with unethical or “haraam” practices at the workplace. It is based on the observation of the researchers. The business organization was selected and the behavior of employees was observed for two months. An interesting behavior of an employee was observed and the change in behavior was followed. The study describes the various factors influencing the behavior and performance of the employee and emphasis is made on the “haraam” practices of drinking alcohol and unacceptable behavior. The focus is on the performance of the employee. Major events and changes were elaborated to deduce the descriptive cause and effect results based on observation. It was found that behavior as well as performance was reduced due to “haraam” practices, which can be a lesson for other employees to follow as well as for managers to devise strategies in order to improve the most important resource of their organization, i.e. the human resource. Expected learning outcomes – As this case was designed for an executive education programme, no detail regarding where it fitted into the curriculum is applicable as would be the case with cases designed for students. The case is intended to develop skills in students to creatively approach a common and wide spread problem and to think about the solution in an innovative way. The overall purpose of the case is to engage human resource practitioners (students) in creatively constructing innovative solutions to address the problem of compulsive drinking in the organizational environment. Supplementary materials – Teaching notes are available, please consult your librarian for access. Close
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4Automating attendance recording of contingent labours at a large construction site
Author(s):Saroj Koul
Title – Automating attendance recording of contingent labours at a large construction site. Subject area – Operations and human resourcing. Study level/applicability – This case study is intended for use in graduate, executive level management and doctoral programs. The case study illustrates a combined IT and HR driven participative management Read more
Title – Automating attendance recording of contingent labours at a large construction site. Subject area – Operations and human resourcing. Study level/applicability – This case study is intended for use in graduate, executive level management and doctoral programs. The case study illustrates a combined IT and HR driven participative management control system in a flexible organization structure. It is intended for a class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Case overview – The case describes the situation of managing unskilled workforces (=14,000 workers) during the construction phase of the 4×250 MW power plants both for purposes of turnout as well as due compensation, in the event of an accident. The approved labour forces appointed for 45×8 h. Man-days after a rigorous fitness test and approvals of the safety officer are allocated housing and other necessary amenities and a commensurate compensation system. Expected learning outcomes – These include: illustrating typical organizational responsibility structure at a construction site of a large power plant; illustrating the planning and administrative control mechanism in implementing strategy at a construction site of a large power plant; offering students the opportunity to understand and view a typical operational (project) structure; allowing students to speculate adaptations in the wake of an ever-changing business and company environment; and providing an opportunity to introduce a power scenario in India, Indian labour laws and radio frequency identification technology and to relate this to the case in context. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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0Yongye Group: trust-based management
Author(s):Pablo Cardona, Jiming Bao, Isabel Ng
Title – Yongye Group: trust-based management. Subject area – Leadership. Study level/applicability – The case is suitable for MBA, Executive level courses. Case overview – Yongye Group is a biotechnological enterprise in Inner Mongolia, China. In China, people lack trust in economic transactions due to the transitional state of the economy, especially regarding food safety. To respond to this situation, Wu Zishen, the chairman of the Board of Directors of Yongye Group, was determined to build trust among employees, distributors, farmers, and consumers towards the company. To this end, he started using a creative incentive system with employees and stakeholders: the pay-before-performance incentive system. According to this system, the reward is delivered in advance, contrary to be paid after the fulfillment of the task. This practice is meant to transform employees' work attitude from a passive “being told to work” to a more proactive “I want to work” mentality. When such an incentive system is practiced with customers and external distributors, it sends a message that the company is “treating customers as company employees”, which means that they are trusted as if they were part of the company itself. Wu Zishen also introduced a coherent series of leadership practices that generate a truly proactive culture in the organization. Expected learning outcomes – From this case, students will learn how to create a proactive culture in business organizations and the effect of pay-before-performance on employees' work motivation. Supplementary materials – Teaching notes and an exercise for class-based discussion are available. Close
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1Training and development at BPOLAND
Author(s):Ashish Malik, Martin Fitzgerald
Title – Training and development at BPOLAND. Subject area – Human resource development/management and change management. Study level/applicability – The case is suitable for final year undergraduate human resource development/management or specialist HRM Master's programs (strategic HRM/HRD). Case overview – The case study highlights the challenges of managing change and growth in India's dynamic business process outsourcing sector. The choice of a large and complex organisation brings to the fore the complexity of decision making and how various factors shape the development of critical organisational capabilities and training provision. Expected learning outcomes – Depending on the level of the class and the emphasis, one or more of the following learning outcomes can be achieved from this case study. Following the case analysis, students should be able to: discuss the key challenges faced by BPOLAND; identify and analyse the various influences of internal and external factors on training provision; understand the importance of forging partnerships with key functional groups for shaping training and organisational capabilities; analyse the dynamic interactions between the various factors and training provision; analyse the relationship between BPOLAND's competitive strategy and its training choices (make versus buy); evaluate the role of training in developing organisational capabilities; and strategise a way forward for the person responsible for learning and development. Supplementary materials – Teaching notes are available; please contact your librarian for access. Close
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2A “hotel within a hotel” in Bangkok
Author(s):Robert Alan Lewis, Ewa Maria Mottier
Title – A “hotel within a hotel” in Bangkok. Subject area – Human resources management, international human resources management. Study level/applicability – The case is suitable for undergraduate or graduate/training programmes specialised in international dimensions of HRM. Case overview – The study aims to evaluate the experiences of hotel employees at the Mandarin Oriental Bangkok's new employee centre. This centre, called the “O-Zone”, is an example of the hotel's commitment to the well-being of its staff. On a larger scale, it is an illustration of a method to maintain employee motivation and commitment in the luxury hotel industry. The case is particularly useful to investigate as the hotel has created a unique approach to employee well-being in a large urban setting where employees experience a stressful living environment, including long commutes. This is supported by studies in the literature which reveal that burnout and stress are important factors to consider for hotel employees. Expected learning outcomes – The case study allows students to discover the following key learning points: an example of a well-being initiative for employees of a luxury hotel in the Thai context; an investigation of the need for employers in luxury hotels in Thailand to attract and retain talent; and an understanding of the use of incentives at work for employee motivation in the Thai luxury hotel industry. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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3AngloGold Ashanti: the dawning of a new age
Author(s):Anita Gihwala
Title – AngloGold Ashanti: the dawning of a new age. Subject area – Change management, leadership, human resources management and organisational behaviour. Study level/applicability – Business and organisational behaviour students at a Master's level of study. Case overview – This case study explores the challenges facing one of the jewels of corporate South Africa, AngloGold Ashanti, as it seeks to introduce and implement vast changes across its global operations within a pre-established time frame. It explores those factors that impact the introduction and implementation of a successful and sustainable change initiative at AngloGold Ashanti. Expected learning outcomes – By understanding the manner in which the company's new business improvement initiative is sought to be introduced at the organisation, students are better able to understand the role of leadership and the impact of change on a global workforce. Students will gain an appreciation of how to manage the change process, key actions that ought to be taken by all levels of management and staff, pitfalls that should be avoided and challenges that need to be addressed to ensure that the organisation can emerge stronger and take its rightful place in the competitive global arena. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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4Tips & Toes: a total reward strategy fuels growth
Author(s):Adrienne A. Isakovic, Fatima Al Mansoori
Title – Tips & Toes: a total reward strategy fuels growth. Subject area – Human resources (compensation, total rewards, employee engagement, training and development), strategy. Study level/applicability – Undergraduate HRM majors and postgraduate business and management. Case overview – This case highlights the strong growth and expansion of a former small to medium-sized enterprise (SME) in the United Arab Emirates, Tips & Toes. The company is a leader in the beauty and fitness service industry, and much of its growth and success is attributable to the leadership of its general manager and her implementation of a differentiation strategy, a market innovator in concepts, products and services, and a total rewards system for engaging and retaining employees. Tips & Toes is planning for continued, aggressive growth and expansion over the next five years. This case also highlights an underrepresented area of focus for case studies: women-led businesses, SMEs, and entrepreneurship and innovation. Expected learning outcomes – The main focus of this case is for students to examine the benefits of using a total rewards strategy to engage and retain employees, and more importantly to see the links between such a strategy and business and revenue growth. This is particularly a salient learning point for students in emerging markets, where more traditional types of compensation and views of the employment contract tend to prevail. In addition, this case could be used as a supplementary learning experience regarding strategy and strategic focus of an organization (i.e. the Treacy and Wiersema model of product leadership, customer intimacy, or operational excellence as a strategic discipline for a firm). And finally, this case provides an example of a woman-led organization which grew out of SME status into a market leader; this example provides students with insight into workable entrepreneur opportunities to which they might not see a direct linkage when reading case studies of large multinational organizations or conglomerates. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close
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5Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe
Author(s):Martin Dandira
Title – Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe. Subject area – Organisational behaviour, strategic management and management of change, human resources management, business management. Study level/applicability – Undergraduate and post-graduate management degrees: including courses on organizational behaviour, human resources management, marketing, business management and strategic management. Case overview – Dandiraz an electric appliance manufacturing company in Zimbabwe has an aggressive marketing director who had increased exports from 15 percent of the company's production to 40 percent and the company had won the National Exporter of the Year Award twice as a result of his efforts. The chairperson was uncomfortable with the outbursts of the marketing director when he talked to him about the production department. There was a disagreement between the marketing director and production director in the way certain issues were to be implemented. The chairperson was undecided on whose suggestions to follow since both directors were giving valid contributions but opposing each other. Expected learning outcomes – Students can focus on the importance of how departmental conflicts can harm an organisation if not managed properly. Students will also appreciate the importance of making quality decisions by top management as an important ingredient for the success of an organisation. Supplementary learning materials – Teaching notes are available. Consult the librarian for access. Close
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6Outdoor experiential training as a catalyst for success
Author(s):Alok Kumar Goel, Geeta Rana, Chitra Krishnan
Title – Outdoor experiential training as a catalyst for success. Subject area – Human resource management, Training and development, Competency development and team spirit. Study level/applicability – The case is intended for MBA/PGDM level students as part of a human resource management curriculum. The case is more diagnostic in nature and should be discussed in the same spirit. The case is suitable for developing conceptual thinking and community orientation of professionals aspiring or pursuing a career in the area of human resource management. Case overview – The case examines the imperatives behind Sterling Tools Limited (STL), a leading fasteners manufacturing Indian company's decision and strategy adopted to inculcate team spirit through outdoor experiential training (OET). The case explores in detail the process undertaken to execute the OET at STL. The case also briefly mentions the tangible benefits of OEL. The case is structured to enable readers to: understand the basic objectives of OET; understand the innovative approach adopted by STL; and understand how an organization responds to changes and challenges in the external environment. Expected learning outcomes – This case is structured to enable students to: understand the meaning and significance of outdoor experiential training (OET); analyze the challenges faced by HR managers in modern day organizations; learn the conceptual framework and understand the principles of OET; examine the measures that can be taken by management to ensure a smooth induction and socialization process of employees; and understand the need of inculcating team spirit among employees. Supplementary materials – Teaching notes are available. Close
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7The dream's door: a case of a MNC in Poland
Author(s):Dorota Joanna Bourne
Title – The dream's door: a case of a MNC in Poland. Subject area – Leadership, change management, knowledge transfer, quality, car manufacture, organisational culture, staff training and development. Study level/applicability – This case study is intended for undergraduate courses on principles of management, cross-cultural management and organisational behaviour; postgraduate and MBA courses as above in addition to leadership studies and change management courses. Case overview – Globalisation inevitably led to attempts to transfer know-how and expertise to markets in different locations and cultures, where the particular organisation is willing to begin to operate. Hence, the need for understanding the conditions for successful knowledge transfer is especially important. The globalisation process in the Eastern bloc, which began in 1990, is a good example of knowledge transfer where the mutual meaning creation played a crucial role. This case study illustrates the process of international knowledge transfer between Western Europe and an emerging economy using the example of DAK Corporation and quality transfer to Poland. The case is especially useful for undergraduate and postgraduate students, including MBA students, studying general management as well as more specialised courses stemming from international management, for example, cross-cultural management and organisational behaviour. Since the material focuses on people management and development as well as organisational culture creation, current and future practitioners from the human resources department will find it particularly useful. Students considering a career in a multinational company can also use this case in their preparation for the challenges of operating in a global business environment. Expected learning outcomes – These include: understanding of the process of international and cross-cultural knowledge transfer; identification of key cultural and organisational factors contributing to the success of international knowledge transfer; understanding of the organisational culture creation process; and exploration of the process of new staff development and training. Supplementary materials – Teaching notes are available. Close
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8Finding, training, and keeping best service workers
Author(s):Martin Dandira
Title – Finding, training, and keeping best service workers. Subject area – Organisational behaviour, business reengineering and management of change, human resources management. Study level/applicability – This case study is intended for undergraduate and post-graduate management degrees. It includes courses on organizational behaviour, human resources management, marketing, business management, travel and tourism and strategic management. Case overview – Zim-Zum Welcome Hotel is a hotel in Zimbabwe in the travel and tourism sector. It was facing high turnover of employees and this was affecting the business through continuous hiring and training. The organization decided to introduce changes completely changing the way it does things, focusing on satisfying employees as well as customers. The new approach yielded favourable results, labour turnover dropped significantly and business improved greatly. In an effort to improve service, and increase profit, Zim-Zum has begun radically changing the way it hires, trains and deploys frontline workers. Management also examined how waiters and waitress do their job and concluded that there was supposed to be a division of labour between them and culinary staff. Management of Zim-Zum believe that companies that excel at managing frontline workers understand that excellent service is more than just a transaction. Expected learning outcomes – Students can focus on: the importance of redesigning work so that superior service satisfies both the employee and the customer; human resources management is an important factor in improving employee performance and business performance; the importance of external and internal customers in improving company performance. Close
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9Shraddhanand Mahila Ashram: a quest for a future filled with dreams
Author(s):Sumi Jha, Som Sekhar Bhattacharyya
Title – Shraddhanand Mahila Ashram: a quest for a future filled with dreams. Subject area – Mission and vision for strategic management of non governmental organizations. Study level/applicability – This case can be used for strategic management course (with a focus on vision and mission), particularly for the management of non governmental organizations (NGOs) (with a focus on discovering and defining directions). Case overview – Shraddhanand Mahila Ashram completed 83 years of its existence in 2011. Sharadhanand Mahila Ashram has been managed by the Hindu women's welfare society. The organization for the last eight decades has been caring for destitute women, orphans up to six years old, and caring for girls till they reached 18 years of age. The Ashram has also been taking care of mentally and physically challenged orphans. The Ashram over the years changed its policies and practices to be in tune with the social requirements in the changing environment. Up to the close of the first decade of the 21st century the Ashram had been providing traditional training to the young ladies and then subsequently would marry them. In the last two decades beginning 1991, because of the economic development of India and the economic integration of India with the West, cultural changes had transpired in Indian society. Women in general have been becoming more empowered and economically independent. Given this context the committee members of the Ashram were contemplating on the future guidance to the girls of the Ashram for making them empowered and independent individuals. This would shift the established policies and practices of the Ashram and lead to a new vision. Expected learning outcomes – The case would help students to reflect on the significance of mission and vision statement of an NGO. The case would further help students to understand the day to day working practices of an NGO as derived from mission and mission statements. The students will be able to comprehend the need for review and change in mission and vision statements. The students will also be able to understand how mission and vision statements aligned to the organizational practices and policies impact at ground zero and above. Supplementary materials – Teaching notes are available. Close
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