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Emerging Markets Case Studies Collection
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International Business
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| 0 | GranuLab (C): internationalizing GranuMaS Author(s):Khairul Akmaliah Adham, Mohd Fuaad Said, Nur Sa'adah Muhamad, Saida Farhanah Sarkam, Zizah Che Senik, Rosmah Mat Isa Title – GranuLab (C): internationalizing GranuMaS. Subject area – The area of focus is on internationalization strategies, specifically on developing suitable strategies to support an internationalization initiative of a new medical device company. Study level/applicability – This case is designed for final year undergraduate and MBA students. It is suitable Read more Title – GranuLab (C): internationalizing GranuMaS. Subject area – The area of focus is on internationalization strategies, specifically on developing suitable strategies to support an internationalization initiative of a new medical device company. Study level/applicability – This case is designed for final year undergraduate and MBA students. It is suitable for courses of organizational management, organization theory and design, strategic management, and international business as well as international marketing. Case overview – GranuLab, a medical device company that produced the synthetic bone graft substitute GranuMaS, aspired to be a high-growth company. To achieve this aspiration the company had made plans for internationalization, which include penetrating the ASEAN, Middle East, Latin American, and African markets within the next five years. By December 2010, GranuLab had completed the construction of its new manufacturing facility in Shah Alam, about 30?km from Malaysia's capital city of Kuala Lumpur. This manufacturing facility had the capability to produce high volumes to support the company's high growth plan. However, the company's internationalization processes had taken longer than expected and this has led to a low business volume. By mid-2012, the company was forced to make a quick decision as it had suffered a year and a half of operations losses. GranuLab had to formulate a strategy as to how to position GranuMaS and penetrate the targeted markets. Failure to internationalize would incur even greater losses and might hinder the achievement of its high growth aspiration by 2015. Expected learning outcomes – This case is designed to stimulate case analysts' thinking into providing recommendations for the appropriate internationalization strategies to be adopted by the management team to ensure that the company could succeed in achieving its goals. The case will expose students to the concepts and theories of strategic management, international business, international entrepreneurship; and facilitate the development of students' abilities to apply those concepts in managerial situations. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract |  |
| 1 | CSR in banking in emerging markets – stakeholder perspective Author(s):Stephanie Jones Title – CSR in banking in emerging markets – stakeholder perspective. Subject area – This case considers the attitudes of stakeholders in a risk management challenge of a major foreign bank operating in an emerging market country in the Mediterranean region. The case provides insights into the task facing an Read more Title – CSR in banking in emerging markets – stakeholder perspective. Subject area – This case considers the attitudes of stakeholders in a risk management challenge of a major foreign bank operating in an emerging market country in the Mediterranean region. The case provides insights into the task facing an international organisation trying to operate in a socially-responsible way in a developing economy, where operating conditions are quite different from the head office environment. Study level/applicability – The case is designed for MBA and MSc students studying corporate social responsibility (CSR), international business, emerging markets, country risk (and related subjects). Case overview – The case discusses the implications of the actions of a negligent/possibly dishonest lawyer in undermining an international bank's risk management systems. The lawyer did not register the sale of a house, causing it to be repossessed by the bank, thinking that the property still belonged to the vendor, who had allowed a large overdraft to accumulate. By chance, the repossession of the house and subsequent forced judicial sale was averted, but to ensure undisputed ownership the real owner of the house was left with heavy legal bills. There were several players possibly at fault here: the lawyer; the bank; the vendor; the local courts; and the real estate agents (who recommended the dishonest lawyer to the purchaser in the first place). Expected learning outcomes – These include a clearer understanding of the different stakeholder perspectives, and a greater appreciation of the challenges of doing business for a Western multinational company now operating in emerging markets worldwide. Social implications – The concept of CSR in emerging markets is very different from the way CSR is viewed in more developed ones – posing several challenges for international companies (especially banks) in the way they operate. Making assumptions of ethical ways of doing business can cause great problems, as discussed in this case – especially in the way that different stakeholders are impacted. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 2 | Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic Author(s):K. Srinivasa Reddy, Rajat Agrawal, Vinay Kumar Nangia Title – Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic. Subject area – International business – sell-off and joint venture. Study level/applicability – This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management. Case Read more Title – Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic. Subject area – International business – sell-off and joint venture. Study level/applicability – This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management. Case overview – A significant increase in the Asian electronics business has created a global platform for international vendors and customers. Indeed, Chinese and Korean firms have become the foremost manufacturing and fabrication nucleus for electronic supplies in the world economy. In fact, it is an example of success from Asian emerging markets. This case presents the strategies of Asian rivals in the electronics business that shows both Bolipps and Canssonic redesigning and restructuring global tactics for long-term sustainable success in the given market. It also discusses the reasons behind their current mode of business and post-deal issues. Expected learning outcomes – The case describes a way to impart managerial and leadership strategies from regular business operations happening in and around the world. Solely, it focuses on designing inorganic choices such as sell-offs, joint ventures, shuffle and merging strategies through theory to application. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 3 | Tax me not: Vodafone's plea to India Author(s):Sanjeev Prashar, Lokesh Haridoss, V. Jagadeesh Kumar, Rashmi Kumar Aggarwal Title – Tax me not: Vodafone's plea to India. Subject area – Business environment, international business management. Study level/applicability – The case is suitable for students of the business environment, and of international business management. Case overview – The case revolves around the reaction of the Finance Ministry of India Read more Title – Tax me not: Vodafone's plea to India. Subject area – Business environment, international business management. Study level/applicability – The case is suitable for students of the business environment, and of international business management. Case overview – The case revolves around the reaction of the Finance Ministry of India on Vodafone's tax case and its implications on FDI and the foreign investors who are investing in India. The core issue is the political risk(s) faced by Vodafone even after having won the tax case in the Supreme Court, the highest judiciary body in India. The Government of India has amended the law to bring the tax into retrospective mode and it signifies the impact of political decisions on business organizations. Expected learning outcomes – The case can aid in understanding the effects of changes in a political system and legal framework on the efficacy of business entities; and the importance of, and intricacies involved in, the formulation of political risk mitigating strategies while entering into new markets. The key learning outcomes are: understanding various types of political risks faced by multinationals; assessing the political risks involved in foreign investments; and appreciating the possible mitigating strategies to handle such risks. Supplementary materials – Teaching notes are available, please consult your librarian for access. Close Abstract | |
| 4 | Delays in probing case irks workers, AMARA, Zimbabwe Author(s):Martin Dandira Title – Delays in probing case irks workers, AMARA, Zimbabwe. Subject area – Business management, corporate ethics and management of change. Study level/applicability – The case study is relevant for undergraduate and post-graduate management degrees. It includes courses such as Business Management, Corporate Ethics and Management of Change. Case overview Read more Title – Delays in probing case irks workers, AMARA, Zimbabwe. Subject area – Business management, corporate ethics and management of change. Study level/applicability – The case study is relevant for undergraduate and post-graduate management degrees. It includes courses such as Business Management, Corporate Ethics and Management of Change. Case overview – AMARA, a leading parts dealer and a subsidiary company of MTD Holdings has been hit by allegations of corruption which involved a ring of senior employees who are said to have swindled the company out of spare parts worth millions of US dollars with the help of a few security guards who were authorising illegal movements at check points. The workers' committee who blew the whistle on the scandal were now impatient that the investigations ordered in December last year 2011 have not taken off as management appears not keen on them. Management was dragging its feet when it comes to dealing effectively with the allegations. There was no proper strategy on how the allegations were going to be dealt with. There was also victimisation of workers. Senior managers who have been tasked to investigate the issue were suspected to be involved in the scandal thus that is why they were dragging their feet in the investigation. Expected learning outcomes – Students can focus on the importance of good corporate governance as a cornerstone of good business practice. The importance of an active board of directors is also vital for the smooth running of a business. Students will also appreciate the importance of making quality decisions by top management as an important ingredient for the success of an organisation. The issue of an effective control system in an organisation is also important to avoid leakages which will cost an organisation millions of dollars. Supplementary materials – Teaching notes are available, please contact your librarian to access. Close Abstract | |
Archive
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| 0 | Fashioning corporate social responsibility Author(s):Peter Jones, David Hillier, Daphne Comfort Abstract | Title – Fashioning corporate social responsibility. Subject area – Corporate social responsibility, sustainability and business ethics. Study level/applicability – This case has been designed for undergraduate students, with two target audiences. The first is business and management students following modules in corporate social responsibility (CSR), sustainability and business ethics. Here the accent is on allowing the students to explore and debate how CSR agendas are emerging within a specific sector of the retail economy. The second is students pursuing fashion, clothing, textile, retailing and consumer studies degrees and here the focus is on how some of the leading fashion goods retailers are addressing CSR. More generally the case can also be used on “Contemporary Issues” modules within general business and management programmes. Case overview – This small case offers an exploratory review of the emerging CSR issues currently being publicly addressed by the world's leading fashion goods retailers. It includes a brief introduction to CSR; a brief thumbnail sketch of the fashion goods industry; details of the method of enquiry; a description of the CSR issues currently being publicly addressed by the top ten fashion good retailers on their corporate web sites; and some critical reflections on the CSR agendas being pursued by these retailers. The case study is novel in two ways. First, it focuses upon what is an emerging market issue rather than on emerging markets per se though a number of the issues raised in the case have major implications for emerging economies. Second, it addresses the CSR issues being addressed by a number of the leading fashion goods retailers and as such it a not a case which relates to individual decision making. While the case is principally focussed upon the retail sector it ranges across the whole of the supply chain. Expected learning outcomes – The paper provides an accessible review of the CSR issues and agendas currently being pursued by the leading fashion goods retailers and as such it will be of interest to academics, students and practitioners who are interested in both the fashion industry and corporate sustainability. Supplementary materials – Teaching notes are available, please consult your librarian for access. Close |
| 1 | Kopy Luwak: a conservation strategy for global market Author(s):Aluisius Hery Pratono, Irzameingindra Putri Radjamin Abstract | Title – Kopy Luwak: a conservation strategy for global market. Subject area – Niche products and environmental ethics. Study level/applicability – The case is suitable for undergraduate students who have some understanding of competitive advantage in emerging economies, of niche products, the resource-based perspective and environmental ethics. Case overview – The case concerns the Indonesian coffee industry, specifically the production of Kopi Luwak, a coffee that involves a type of local wild animal as an essential part of the process. The case outlines a typical problem for a new leader who has to start his tenure with a creditable performance. The company is a resource-based one that has to manage a potential risk of violating environmental ethics. Expected learning outcomes – The case reveals the value of the international value chain for a cup of coffee. Through investigating the intersection between business feasibility and conservation issues, students should be able to understand what are appropriate business opportunities with environmental ethics considerations. Supplementary materials – Teaching notes are available; consult the librarian for access. Close |
| 2 | Partnering for business transformation: the Wipro Consulting Services story Author(s):Asha Kaul, Vidhi Chaudhri Abstract | Title – Partnering for business transformation: the Wipro Consulting Services story. Subject area – Business transformation processes, change management and business strategy. Study level/applicability – The case can be used to study business transformation processes and would be relevant for courses on change management and business strategy. It should be studied in the context of behavioral and organizational challenges in implementing an organization-wide change. The case is targeted at MBA students and/or executive participants with professional experience who would be able to link the learning to corporate experience. It can be used for courses on organizational change, business strategy, and change management. Case overview – The case, set in India in the year 2011, is positioned in the business consulting domain, and provides insight into managing change from the perspective of a consulting partner. The case discusses challenges and presents processes followed by Wipro Consulting Services (WCS) in conducting an integrated business transformation exercise at Brigade Enterprises Ltd (BEL), a leading firm in India's real estate sector. The BEL engagement had busted the myth that an integrated business transformation could not be conducted in an unorganized sector, and resulted in savings of over USD 2 million for BEL. The case traces the journey of WCS into business transformation consulting, outlines the solution framework proposed by WCS, and discusses the decisive nature of the Brigade project for WCS' growth trajectory. Expected learning outcomes – The case has been written with the following objectives, to: familiarize students with the processes and phases of a business transformation project; examine transformation barriers and challenges from a consultant perspective; and provide students an appreciation of the complexities and challenges, decisional criteria and parameters of a large-scale, integrated business transformation exercise. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 3 | Uncertainties in business environment – political exigencies versus economic realities: the saga of Zimbabwe Iron & Steel Company (ZISCO) Author(s):Gaurav Tripathi, M. Durgamohan Abstract | Title – Uncertainties in business environment – political exigencies versus economic realities: the saga of Zimbabwe Iron & Steel Company (ZISCO). Subject area – The political and economic environment of business. Study level/applicability – The case is suitable for students of MBA and equivalent courses; courses on the international business environment, international marketing and related subjects. Case overview – The case focuses on cross border acquisitions in the sub-Saharan economy of Zimbabwe. It discusses Essar Steel's attempt to acquire a stake in Zimbabwe Iron & Steel Company (ZISCO) with long term goals. However, recent political developments have led to the situation hanging by a thread. The case attempts to provide an overview of the complex business environment in Zimbabwe. Expected learning outcomes – Students are expected to highlight the economic and political factors during the analysis of any country's business environment. Supplementary materials – Teaching notes are available; please contact your librarian for access. Close |
| 4 | Short run stabilization and long run competitiveness: the Latvian case Author(s):Matas Vala, Kotryna Drasutyte, Egle Mažulyte, Ignas Daunys Abstract | Title – Short run stabilization and long run competitiveness: the Latvian case. Subject area – Macroeconomics: fixed exchange rate regime, external and internal devaluation, international competitiveness, comparison to ongoing eurozone periphery problems. Study level/applicability – The main audience for this case is undergraduate students in economics and business or graduate students in business or political science related studies. More particularly, the case suits a class on applied macroeconomics or general economic policy. Case overview – The case investigates economic development in Latvia since it gained independence, the key focus is overheating in 2004-2007 and consequential extraordinary economic crisis of 2008-2009. This case gives a great starting point to discuss ongoing problems in peripheral eurozone (PIGS) in terms of internal versus external devaluation. Expected learning outcomes – Students are expected to learn the differences between external and internal devaluation as well as a country's international competitiveness factors. Also, class discussion of similarities and differences between Latvia and PIGS should make students more aware of two types of devaluation. Supplementary materials – Teaching notes are available. Please consult your librarian for access. Close |
| 5 | Corruption by design? L'ArtiMarché's struggles in Russia Author(s):Urs Müller Abstract | Title – Corruption by design? L'ArtiMarché's struggles in Russia. Subject area – Business ethics/corporate social responsibility. Study level/applicability – From undergrad to executive education (the case series has been successfully used with MBA students and executives). Case overview – The case series starts by describing how a fictitious company (called L'ArtiMarché) faced an individual corruption issue after entering the Russian market. After describing the company's creative reaction, the case shows that corruption issues can easily reoccur and might require a more systematic approach of L'ArtiMarché to fight corruption within the company and in the society at large. Expected learning outcomes – Responding/reacting to (external) corruption; governance and compliance systems to prevent corruption; and contribution of companies to the development of the social/political/moral framework of their own operation. Supplementary materials – Teaching notes. Close |
| 6 | Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC) Author(s):Anuj Sharma, A.K. Dey, Prerna Karwa Abstract | Title – Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC). Subject area – International marketing/export marketing. Study level/applicability – This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview – The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit. Expected learning outcomes – To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions. Supplementary materials – Teaching notes. Close |
| 7 | Changing business culture: theory and practice in typical emerging markets Author(s):Stephanie Jones, Gregory J. Scott Abstract | Title – Changing business culture: theory and practice in typical emerging markets. Subject area – Organizational behavior, human resources, culture, international business, international entrepreneurship and emerging market studies. Study level/applicability – MBA and MSc students (and some advanced-level undergraduates) in an MBA module being taught face-to-face in an emerging market context. MBA courses such as managing cultural diversity, cross-cultural management, organizational behavior, human resource management, international business and business in emerging markets. The exercise is also relevant to teaching the subject of assignment- and dissertation-writing, given the element of data collection and analysis. Case overview – This exercise is designed to be an MBA class exercise in which students try to answer the question: what are the national cultural characteristics of the typical executive or manager in my country? Are these behaviors as the textbooks describe, or have they changed, especially with economic development?The example of country chosen for the class exercise can be any emerging market country, especially one undergoing significant change. Much of the research on cross-cultural management conducted in emerging markets was carried out 20 or 30 years ago and the changes in emerging markets have been dramatic since then. It is highly likely, when reaching the results of this exercise, that the culture of the chosen country has indeed changed dramatically, becoming more like a typical developed or “emerged” country. Much of the original cross-cultural management research was also based on a similar group – employees of US-based high technology companies, arguably similar to the sample to be involved in our exercise here. Expected learning outcomes – National cultural characteristics can be described and defined in ways which will allow for comparisons, to gain useful insights – and these behaviors are not good or bad, just real and different. Cultures can change or stay the same, due to certain demographic, economic and social influences, which we can study and measure. If we proactively interview colleagues and other contacts to test our understanding of these national culture constructs, we can gain more insights and awareness (rather than just listening to a lecture). Supplementary materials – Teaching notes, student assignment. Close |
| 8 | Chang'an Automobile and the Chinese automotive industry Author(s):Michael Roberto, Grace Chun Guo, Crystal X. Jiang Abstract | Title – Chang'an Automobile and the Chinese automotive industry. Subject area – International business Study level/applicability – Undergraduate/graduate/executive education. Case overview – China has become the world's largest producer of automobiles, surpassing the USA and Japan. The Chinese auto industry differs quite significantly from those countries though. While the industry exhibits a substantial degree of concentration in the USA and Japan in early 2011, it remained highly fragmented in China. The Chinese Central Government had announced a desire for consolidation, yet it remained unclear whether a significant shakeout would occur in the near term.Like many Chinese automakers, Chang'an partnered with well-known global auto makers to develop, produce, and distribute its products. In the coming years, Chang'an hoped to develop more independence from its foreign partners, including the production and distribution of self-branded cars. However, the company grappled with how it could strive for independence while managing its existing joint ventures. Executives worried too about how to compete with foreign automakers who had achieved global economies of scale.The case provides a rich description of the evolution of the Chinese auto industry, and it documents how the Chinese industry differs from other global markets. Readers can analyze the extent to which they believe scale economies provide foreign firms an advantage over smaller Chinese rivals, and they can evaluate the conventional wisdom regarding the industry's minimum efficient scale. The case also provides a detailed account of Chang'an's rise to prominence. The case concludes by offering an in-depth description of the firm's key rivals, and it presents the key questions being considered by Chang'an executives in 2011. Expected learning outcomes – Enables students to examine how and why an industry's structure can differ substantially across geographic markets. Enables students to examine whether the need to achieve economies of scale may cause substantial consolidation in the Chinese auto industry. Provides an opportunity to evaluate the pros and cons of the joint venture strategies employed in China. Provides an opportunity to examine how a relatively small firm can position itself against large multinationals in a high-growth emerging market. Supplementary materials – Teaching notes. Close |
| 9 | An unforgettable journey: a story of corporate-social transformation of Huntsman Tioxide (Malaysia) Author(s):Nik Maheran Nik Muhammad, Marhaini Hassan, Suryani Awang, Anidzan Ariffin Abstract | Title – An unforgettable journey: a story of corporate-social transformation of Huntsman Tioxide (Malaysia) Subject area – Leadership style and organizational change. Study level/applicability – The case study level is rated medium to difficult depending on the depth of the analysis undertaken. Managers and executives who undergo training in leadership related issues will benefit from the case study through development of analytical- and decision-making skills. In addition, this case study is written for high level managers and postgraduate students in business courses. Case overview – This case study revolves around a man whose name is Rozano Saad. He was a man with strong will, imagination, and ready to explore the new world of Huntsman Tioxide. To him, development of people was necessary. Development of people is the process of getting people to progress from dependent to socially and economically self-reliant. This man with positive views saw difficulties with enthusiasm and noted obstacles as opportunities. He was brave enough to go that extra mile into moulding the organization in the “right pattern.” He was an optimistic angel who was sent to the bleak area of Teluk Kalong, though others might just pack their bags and leave. He was eager for improvement and never stopped looking for ways to make the situation better. Expected learning outcomes – The target users of the case study are expected to:Identify the critical success factors (CSFs) of successful leader. Examine the leadership and decision making styles employed by the leader. Develop the competencies or capabilities of a leader. Determine programmes or initiatives and strategies used by the leader in transforming the organization. Apply the lesson learnt of a successful leader to their organization. Supplementary materials – Teaching notes. Close |
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