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Emerging Markets Case Studies Collection
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Entrepreneurship
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| 0 | A new business model to Chinese style agricultural industrialization Author(s):Zheng Wang, Guiping Lin Title – A new business model to Chinese style agricultural industrialization. Subject area – Start-ups in emerging markets, entrepreneurship, business models and strategy. Study level/applicability – The case is suitable for MBA and EMBA graduate and undergraduate students in strategic management, finance and the relevant areas. Case overview – This Read more Title – A new business model to Chinese style agricultural industrialization. Subject area – Start-ups in emerging markets, entrepreneurship, business models and strategy. Study level/applicability – The case is suitable for MBA and EMBA graduate and undergraduate students in strategic management, finance and the relevant areas. Case overview – This case provides a real-life entrepreneurial situation in agricultural industry in China. The protagonist of the case is the founder and CEO of the start-up Harvest Agricultural Technology and Development Company Limited (Harvest). From his perspective, the case depicts the current business environment for private companies in China, and presents the opportunities and challenges a new start-up faces in this environment. Agricultural industry plays an important role in the Chinese economy. Especially because in China land is owned by the state or collective, agricultural industrialization has more significance and experiences greater difficulties. The company in the case explores the situation of integrating the different stakeholders of agricultural production and delivery given the current political and economic environment. The case describes the characteristics and quality that a typical Chinese entrepreneur has and questions why such factors matter so much in China. The case emphasizes the strategic planning process of Harvest and its unprecedented business model design. The case also touches upon the growth pattern of entrepreneurial companies in China. All the above issues deserve discussion and in-depth analysis. Expected learning outcomes – After studying this case, students should be able to: describe the business environment in China and identify the stakeholders of the agricultural industry in China; describe the process and value chain of agriculture production and delivery by adopting management models if necessary; discuss the personality and quality of the founder and CEO and compare his characteristics with that of western entrepreneurs and analyse why these characteristics are helpful (or detrimental) to the start-up company; analyse the development of business model designs, and identify the merits, drawbacks and risks of each version of business model; analyse the competitive advantages of Harvest, and identify the key resources and capacities with management models if necessary; discuss different possibilities of Harvest's future with evidence and process analysis; discuss whether the business model and the development strategy of Harvest are applicable to other companies or industries; discuss how setting the goal of going public on the first day Harvest was founded will affect the development of the company; and compare the business models of Harvest with other companies serving as a platform in a different industry (i.e. Taobao marketplace). Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract |  |
| 1 | Noah Wealth Management Author(s):Ramakrishna Velamuri, Yuan Ding, Jianhua Zhu Title – Noah Wealth Management. Subject area – Entrepreneurship. Study level/applicability – This case is suitable for MBA, EMBA and advanced undergraduate students. Case overview – Noah Wealth Management was founded by Ms Wang Jingbo, a lady in her mid 30s with a team of less than 20 members in Read more Title – Noah Wealth Management. Subject area – Entrepreneurship. Study level/applicability – This case is suitable for MBA, EMBA and advanced undergraduate students. Case overview – Noah Wealth Management was founded by Ms Wang Jingbo, a lady in her mid 30s with a team of less than 20 members in 2005. Exploiting market opportunities offered by a lack of good wealth management products and services, Noah grew rapidly from one branch office in 2005 to 59 branch offices in 2011, reaching a staff size of 1,031. Noah listed its shares on the New York Stock Exchange in November 2010. In 2011, Noah was ranked No. 38 among the 100 Top Potential Enterprises in China. Nonetheless, Noah faced several problems of internal management during the course of its fast expansion. In the first quarter financial report of 2012, Noah suffered a 52.6 percent decrease in net income over the corresponding period in 2011. Faced with a rapidly declining share price, Noah announced on May 22, 2012 a US $30 million share repurchase program. Expected learning outcomes – The case supports a basic lesson on the entrepreneurial cycle, including assessing a business opportunity, resource mobilization, identifying a business model, growth of the venture, listing on the stock market, and subsequent growth challenges. Students can learn about some of the typical dilemmas faced by founders of entrepreneurial ventures, including how to maintain the corporate culture while growing fast and how to prevent members of the founding team from becoming bottlenecks to the development of the organization. The case can also provide management students with an overview of China's wealth management industry. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 2 | Financing technology startups: an entrepreneur's dilemma Author(s):Arun Kumar Gopalaswamy, Saji K. Mathew Title – Financing technology startups: an entrepreneur's dilemma. Subject area – Entrepreneurship, finance, technology and innovation, general management. Study level/applicability – This case is suitable for students in finance, entrepreneurship and general management. The case seeks to understand the challenges of funding in technology startups and how they vary from Read more Title – Financing technology startups: an entrepreneur's dilemma. Subject area – Entrepreneurship, finance, technology and innovation, general management. Study level/applicability – This case is suitable for students in finance, entrepreneurship and general management. The case seeks to understand the challenges of funding in technology startups and how they vary from product to service areas. Case overview – Availability of capital, short term and long term, is a major constraint faced by entrepreneurs. In India, in the technology sector, services companies have been able to innovate and grow whereas product-based companies that survived the challenges of funding have been scarce. Aluru Karthik Prasanth is presented in the case as a young entrepreneur with passion and drive to pursue the commercialization of an idea he developed during his undergraduate studies in engineering. Leaving behind the beaten paths of MTech and employment, he decides to pursue MS entrepreneurship at IIT Madras. As he starts with his program, he analyses the challenges faced by previous technology start ups, Karthik has a dilemma – deciding whether to follow a product idea or change his plans to a technology service. Expected learning outcomes – A detailed analysis of the case would help students address the following questions in entrepreneurial decision making: should an entrepreneur in technology in India pursue a product idea or service idea?. What are the pros and cons of each choice in financing? How can an entrepreneur pursue a product idea and minimize his/her risks? How does an entrepreneur's personal attributes influence his/her course? (e.g. family background, need for control) What are the challenges and opportunities in each kind of funding: debt, venture, angel, etc. in the Indian context? Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Close Abstract | |
| 3 | Phanindra Sama: founding redBus Author(s):Surajit Ghosh Dastidar Title – Phanindra Sama: founding redBus. Subject area – The case is suitable for a course on entrepreneurship. Study level/applicability – The case is suitable for analysis in a MBA level course on entrepreneurship where the theories of opportunity recognition and exploitation can be introduced. Case overview – Phanindra Sama, Read more Title – Phanindra Sama: founding redBus. Subject area – The case is suitable for a course on entrepreneurship. Study level/applicability – The case is suitable for analysis in a MBA level course on entrepreneurship where the theories of opportunity recognition and exploitation can be introduced. Case overview – Phanindra Sama, was the founder and CEO of redBus.in, the largest bus ticketing company in India selling around 220 million tickets per year and serving over 10,000 bus routes. The case describes the progressive journey of Phanindra as an entrepreneur in discovering and exploiting opportunities in India's fragmented bus industry. He had won many accolades in this process that included Global Shaper 2011 of the World Economic Forum and Entrepreneur of the year award under IT/ITES category by ETNow in 2011. In February 2012 redBus was listed in the world's top 50 most innovative companies by US business magazine Fast Company along with companies like Apple, Facebook, Google and Starbucks. While Phanindra was happy with the fact that there were 700 bus operators currently on the redBus network, several questions ran across his mind about the future of redBus. Is the current business model scalable? What might be the challenges that emerge in managing growth and scalability of such a business proposition? Is there a potential for a new business opportunity in scaling up? Expected learning outcomes – 1. To understand the factors that constitutes entrepreneur's alertness such as personality traits, social networks, prior knowledge.2. To understand the importance of entrepreneur's alertness for identifying business opportunities.3. To understand types of entrepreneurial opportunities.4. To understand the opportunity identification triad: recognition, development and evaluation.5. To understand how to develop a business idea into a viable business proposition. Social implications – The case will provide sufficient insights for a budding entrepreneur to identify and exploit opportunities and become a successful entrepreneur. Supplementary materials – Teaching notes are available, please consult your librarian to access. Close Abstract | |
| 4 | Car-sharing: a feasible business expansion at Hangzhou Omnipay? Author(s):Amy Z. Zeng Title – Car-sharing: a feasible business expansion at Hangzhou Omnipay? Subject area – Marketing, entrepreneurship, operations management, and transportation/logistics. Study level/applicability – The case is suitable for junior, senior undergraduate and first-year graduate business classes. It can be used entirely in business classes in marketing, entrepreneurship, operations management, and transportation/logistics, Read more Title – Car-sharing: a feasible business expansion at Hangzhou Omnipay? Subject area – Marketing, entrepreneurship, operations management, and transportation/logistics. Study level/applicability – The case is suitable for junior, senior undergraduate and first-year graduate business classes. It can be used entirely in business classes in marketing, entrepreneurship, operations management, and transportation/logistics, and parts of it can be used for discussions in classes related to emerging economies/markets, environmental management, sustainability, and technology management. Case overview – The case builds on the expansion plan considered by a young software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city for decision making. By collaborating with a global student project team, Mr Chao collected a great deal of information and data. This teaching case provides students and educators ample opportunities to examine, from a multitude of aspects, the viability of a car-sharing service in Hangzhou. Expected learning outcomes – The central goal is to help students gain a comprehensive understanding of the role of car-sharing service in a country's development in sustainability, socio-economy, environmental commitment, and new urban life style, as well as in a technological company's active pursuit of business expansion opportunity. In addition, students will not only understand the social, cultural, technological and strategic perspectives of car-sharing service implementation, but also develop and enhance analytic skills needed to conduct fundamental cost analysis, determine a base-line pricing scheme, and service location network design. Supplementary materials – Teaching notes are available, please contact your librarian for access. Close Abstract | |
Archive
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| 0 | Sinthu Creation Author(s):John Walsh Abstract | Title – Sinthu Creation. Subject area – Entrepreneurship. Study level/applicability – Undergraduate level courses on entrepreneurialism and possibly on business ethics; MBA classes at the beginning of their course of study. The case is intended to provide a way to encourage students to consider what the life of an entrepreneur is like, what qualities are needed to survive and what sacrifices are possible. Case overview – This case follows the evolution of an entrepreneurial venture run by a young woman in Thailand. She reinvents herself as a social entrepreneur but faces ongoing revenue generation problems according to her business model. The case explores the interaction between commercial and social entrepreneurialism in the context of a rapidly changing business environment in a developing, middle-income country. Expected learning outcomes – Students will have the opportunity to consider the extent to which they are personally cut out for the entrepreneurial life. As a secondary objective, students will be encouraged to think about their attitudes towards lifelong learning and the need to adapt to changing circumstances through their working careers. Supplementary materials – Teaching notes are available; please consult your librarian for access. Close |
| 1 | Nike Davies-Okundaye: building a family social enterprise Author(s):Henrietta N. Onwuegbuzie, Gordon N. Adomdza, Fredrick O. Ogola Abstract | Title – Nike Davies-Okundaye: building a family social enterprise. Subject area – Entrepreneurship. Study level/applicability – This case is intended for teaching entrepreneurship in any tertiary institution including graduate business schools where the case study method is used. It can also add value to groups interested in creating social value such as non-governmental organizations (NGOs). It can be taught in a 60-90?minute class depending on the size of the class and type of audience. Case overview – The case highlights features of indigenous entrepreneurship in a traditional African setting and showcases the merits of traditional training methods. An intriguing case of a social enterprise, inspired by the difficult experiences of an entrepreneur, who grew up in dire poverty. The polygamous family situation she was in led to establishing an enterprise that ensured her livelihood and a means to lift others from poverty. The case provides a unique model of a hybrid family business and social enterprise and illustrates that businesses can do good and still do well financially. Expected learning outcomes – Learning points include: appreciation of the socio-cultural and economic context of indigenous entrepreneurs; entrepreneurial motivations and their impact on society; how traditional societies transmit entrepreneurial skills; illustration of how theoretical frameworks like network theory and effectuation impact on entrepreneurial ventures; and how challenges of family businesses such as leadership and succession may be overcome through timely planning. Supplementary materials – Teaching notes are available, consult your librarian for access. Close |
| 2 | Landscaping and decoration: beauty in the desert Author(s):Zororo Muranda, Peter Lewa Abstract | Title – Landscaping and decoration: beauty in the desert. Subject area – Entrepreneurship and small business formation. Study level/applicability – BA (Entrepreneurship); BA (Small Business Formation); BA (Management). Case overview – Owing to youth unemployment in sub-Saharan economies, youth entrepreneurship is now a major policy alternative across the subcontinent. It is also an immediate alternative for unemployed school drop-outs. Botswana is encouraging youth entrepreneurship through funding youth projects as an intervention. This case study presents decision alternatives considered by young adults when thinking about the future – to proceed with school or to start their own business. The other set of decision alternatives is which business idea to pursue – turning a hobby into a business opportunity or pursuing a new opportunity altogether. Mr Supang, owner of Swanscapes (Pty) Ltd, has to debate these decision alternatives with himself. Swanscape has to contend with a growing market but is unsure of where to get expansion finance. With expansion finance having been availed, managerial skills limitations will have to be dealt with. The company should focus on three other very important decisions: how to compete with large contractors currently dominant in the market and other small businesses that have recently entered the market in flower pot production; how to develop own skills and those of employees; and finally how to grow the business. Swanscapes remains hamstrung with the decision of which mode of growth strategy to adopt. Expected learning outcomes – The goal of this case study is to illustrate the tough decision alternatives unemployed youth starting their own small businesses have to juggle with. The case also illustrates the hurdles novice entrepreneurs have to contend with in order to establish a brand for their product or service. It also illustrates the impact of inadequate managerial and technical skills on growth strategies an owner may have. Supplementary learning materials – Teaching notes are available. Please consult your librarian for access. Close |
| 3 | Soliton Technologies – financing growth in uncertain times Author(s):Thillai Rajan A. Abstract | Title – Soliton Technologies – financing growth in uncertain times. Subject area – Venture capital and private equity. Study level/applicability – This case is suitable for II MBA/Executive MBA (venture capital and private equity/entrepreneurship/business models/managing family business) courses. Case overview – Soliton is a technology and software services company with operations in India and the USA providing machine vision products and virtual instrumentation services. Soliton was started by Ganesh Devaraj in 1998 after his return from the United States after higher studies. Ganesh hails from a business family in Coimbatore that had interests in the textile spinning sector. The family had been in the textile business since the early 1940s and had revenues of Rs 400 million and employed about 700 people. Ganesh, not wanting to continue in the traditional family business, ventured into the technology sector using his academic and professional experience. His family was supportive of his venture and funded his company for the first two years of operation and for scaling up operations. Ganesh is now evaluating various sources of raising additional capital at a time when there was general slowdown in the automobile sector as a result of the global financial crisis. Expected learning outcomes – The goal of this case study is to illustrate the complexities that exist in financing growth of companies in uncertain times. This following are the expected learning outcomes: discuss and understand the nuances between different sources of early stage funding: personal wealth, family, and angels; compare and contrast the differences between family funding and venture funding; and highlight the benefits and limitations of family funding. Supplementary materials – Teaching notes are available. Close |
| 4 | Team Computers: positioning to grow Author(s):Jaydeep Mukherjee, Ashok Kapoor Abstract | Title – Team Computers: positioning to grow Subject area – Entrepreneurship. Study level/applicability – The case could be taught in the core marketing course at the post graduate level while discussing the notion of positioning. The case could also be taken up in marketing strategy courses, where the linkage of the positioning to past and future customers and implementation challenges within the organization could be highlighted. Case overview – The case shows how the CEO of an entrepreneurial venture, Team Computers, was coping with the problem of creating a unique identity in the market. It tracks the evolution of an embryonic organization to an Indian rupees (INR) 2.3 billion organization with 1,500 employees and its competitive landscape. It also highlights that an organization could become quite big without a very well defined positioning in the mind of its consumers and even its employees, however such growth could not be sustainable. It highlights the key challenges for Team Computers with respect to defining its positioning platform. The biggest challenge for Team Computers was to arrive at an appropriate positioning within an increasingly competitive market place, a distinct image of the company was almost a pre-requisite to the vision of sustainable, profitable growth for the company. The problem was inherent in the condition prevailing in the industry, which had intense competition among the incumbent firms and a high degree of employee turnover which plagued the industry. The case focuses on the challenge of deciding on a positioning platform for the company, considering its checkered evolution and somewhat difficult to predict and plan future trajectory. The case provides enough evidence to evaluate the positioning options of the company, the criteria to finalize the positioning options. It also opens up the possibility to discuss changes in organizational structure required to implement the positioning. The case also opens up the debate about conditions under which democratic process might not be the best way to decide on positioning. Expected learning outcomes – The following insights could be elucidated by the case: criteria for evaluating the positioning options for an organization; the need for a clear positioning platform to grow beyond a threshold level for a service based organization in a competitive landscape; and the possible need for organizational restructuring to be able to implement positioning in the market. Supplementary materials – Teaching notes are available for faculty. Please consult your librarian for access. Close |
| 5 | Future internet: on a continuous path for achieving “a vision beyond expectations” Author(s):Virginia Bodolica, Martin Spraggon, Anam Shahid Abstract | Title – Future Internet: on a continuous path for achieving “a vision beyond expectations”. Subject area – Firm success, organizational structure and values, business challenges, corporate change, decision making. Study level/applicability – Senior undergraduate courses in Organizational Behavior and Business Policy and Strategy. Case overview – This case relates the story of growth of Future Internet, a small media firm launched in 1998 in Dubai, UAE. The case describes the past achievements of Future Internet along with the challenges met on the road, illustrates the key factors and core organizational values that were critical for its business success and discusses the new prospects that the company is seeking to explore in the future. As Future Internet is continuously searching to engage in a path of new business opportunities, what are the most viable strategic choices to be made for securing a sustainable corporate growth and development? Expected learning outcomes – Discuss different aspects involved in the management of a small firm operating in a dynamic industry; assess the key factors that might contribute to explaining corporate success; and evaluate the effectiveness of managerial decision making over time (change in structure and values, opportunities' evaluation and selection of strategic options) to achieve sustainable development. Supplementary materials – Teaching notes. Close |
| 6 | Discovery Ltd: entrepreneurship in its DNA Author(s):Claire Beswick, Boris Urban Abstract | Title – Discovery Ltd: entrepreneurship in its DNA. Subject area – Entrepreneurship. Study level/applicability – The case has been used at Master's level but it has direct application to any MBA programme or entrepreneurship module. Case overview – Adrian Gore started Discovery in 1992 with seed-funding of R10 million from merchant banking group, Rand Merchant Bank (RMB), as a health insurance company within the RMB stable. By 2009, Discovery had become a large, listed, financial services institution employing more than 5,000 people and comprising not only Discovery Health (DH), but also Discovery Life (DL), Discovery Invest (DI) and Discovery Vitality (a wellness programme). In addition, it had operations in the USA, where it licensed Vitality for use by employers and other health insurers, and in the UK where it operated two joint ventures with The Prudential plc – Pruhealth and Prulife. Expected learning outcomes – To understand the similarities and differences between corporate and start-up entrepreneurship; to understand the entrepreneurial process within an established organization; to explore the environment within an established company in terms of how much it supports or constrains entrepreneurship; and to look at creative ways to overcome obstacles to entrepreneurship in established companies. Supplementary materials – Teaching notes. Close |
| 7 | VSL collaborative online business events Author(s):Roma Chauhan Abstract | Title – VSL collaborative online business events. Subject area – The case is related to strategy of innovation, strategic marketing and brand valuation. Student level/applicability – The case consolidates techniques and methodologies of businesses that demonstrate use of technology and innovation to attain competitive edge. It is appropriate for Master's, executive level programme and advance specialized courses of strategy and entrepreneurship. Introductory classes on basics of strategy and information technology will be value add for students. Case overview – In the growing digital era of virtualization, the businesses are depended on technology to facilitate their multiple operations. Virtual events of conference and exhibition provide broad opportunity to connect and collaborate in real time across the globe. The case discussion applies to potential use of virtual platform as a collaborative tool to achieve business objectives. This case highlights the strategic decision making by an IT company – VSL, regarding product migration and services diversification. It focuses on considering the appropriate strategy of innovation and to make the right decisions.Strategy of innovation and marketing techniques applied by VSL management to sustain in the competitive environment describes the essence of the case. The case is written with the objective to enhance user conceptual understanding through VSL brand valuation and international strategic alliance with 6Connex. Expected learning outcomes – The case familiarises the students with the complexities and challenges involved in a real business environment and put emphasises on the role of played by management for effective decision making. The case helps students to comprehend the relevance of innovation to achieve competitive edge. The case provides an opportunity of exposure to students so that they can understand the key elements of efficient marketing, strategy of innovation and brand valuation. (Elaborate teaching objectives are appended in the teaching note.) Supplementary material – Teaching notes. Close |
| 8 | Al-Maha mobile shop Author(s):Marios Katsioloudes, Fauzia Jabeen Abstract | Title – Al-Maha mobile shop. Subject area – Strategic management/entrepreneurship. Study level/applicability – Undergraduate and/or MBA level in either a strategic management and/or entrepreneurship courses. Case overview – The dilemma that Zayed, Al-Maha's founder and owner, is facing, is typical for an entrepreneur who has been successful for a number of years (ten, in his case), without a formal strategy. He is now at a cross-road: should he expand in his present location in the Madinat Zayed Shopping Center, in Abu Dhabi, UAE, or open another store in another location? if he grows within its current location, how would that be? Zayed, like many small-store owners in a developing economy, faces fierce competition especially in the mobile phone business. Technology is changing constantly, demand is increasing and he has to address all these issues, among others, before making a decision. Should he create an advisory council so he can be the recipient of feedback from trusted individuals who might serve on this council? Finally, he is seeking his close friend Refaat's opinion, as to what to do next and how. Expected learning outcomes – Students should be able to: analyze the internal and external environments of a small-medium enterprise (SME); understand the importance of a vision/mission and smart objectives; make strategic decisions regarding the future direction of an SME; analyze the financial statements of an SME; draft a strategic plan based on the aforementioned; and understand the pros and cons of an SME in a developing economy such as the UAE. Supplementary materials – Teaching notes. Close |
| 9 | Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises Author(s):Juma James Masele Abstract | Title – Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises. Subject area – The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa. Study level/applicability – This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business-related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management. Case overview – The case addresses a number of issues including: Issues to be considered when starting an ICT enterprise. Strategic management. Business revenue models. Expected learning outcomes – To impart/inculcate entrepreneurial insights in ICT and related areas. To make learners aware of the business growth opportunities in ICT ventures. The success factors for fruitful ICT ventures. To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them. Supplementary materials – Teaching notes. Close |
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