ISSN: 1474-7979
Series editor(s): Professor Shaoming Zou
Subject Area: Marketing
Content: Series Volumes |
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Volumes available: 14
| Access | Volume | Title | |
|---|---|---|---|
| 23 | Volume 23 | Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 2012 | |
| 22 | Volume 22 | Measurement and Research Methods in International Marketing, 2011 | |
| 21 | Volume 21 | International Marketing, 2011 | |
| 19 | Volume 19 | Michigan State University Contributions to International Business and Innovation, 2009 | |
| 20 | Volume 20 | New Challenges to International Marketing, 2009 | |
| 18 | Volume 18 | Cross-Cultural Buyer Behavior, 2007 | |
| 17 | Volume 17 | International Marketing Research, 2006 | |
| 16 | Volume 16 | Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries, 2006 | |
| 15 | Volume 15 | Research on International Service Marketing: A state of the Art, 2005 | |
| 14 | Volume 14 | Reviving Traditions in Research on International Market Entry, 2003 | |
| 13 | Volume 13 | Study Abroad, 2003 | |
| 12 | Volume 12 | New Directions in International Advertising Research, 2002 | |
| 11 | Volume 11 | Reassesing the Internationalization of the Firm, 2001 | |
| 10 | Volume 10 | Globalization, the Multinational Firm, and Emerging Economies, 2000 |