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Book cover: Advances in International Marketing

Advances in International Marketing

ISSN: 1474-7979
Series editor(s): Professor Shaoming Zou

Subject Area: Marketing

Content: Series Volumes | icon: RSS Current Volume RSS

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Book Series

Volumes available: 14


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Volume List
  Access Volume Title
23 Volume 23 Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 2012
22 Volume 22 Measurement and Research Methods in International Marketing, 2011
21 Volume 21 International Marketing, 2011
19 Volume 19 Michigan State University Contributions to International Business and Innovation, 2009
20 Volume 20 New Challenges to International Marketing, 2009
18 Volume 18 Cross-Cultural Buyer Behavior, 2007
17 Volume 17 International Marketing Research, 2006
16 Volume 16 Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries, 2006
15 Volume 15 Research on International Service Marketing: A state of the Art, 2005
14 Volume 14 Reviving Traditions in Research on International Market Entry, 2003
13 Volume 13 Study Abroad, 2003
12 Volume 12 New Directions in International Advertising Research, 2002
11 Volume 11 Reassesing the Internationalization of the Firm, 2001
10 Volume 10 Globalization, the Multinational Firm, and Emerging Economies, 2000
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