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Home > Advances in Business Marketing and Purchasing Book Series
Advances in Business Marketing and Purchasing
ISSN: 1069-0964
Series editor(s): Professor Arch Woodside
Subject Area: Marketing
Content: Series Volumes | 
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Book Series
Volumes available: 11
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You have access to this item
You have access to this item | Access | Volume | Title | |
|---|---|---|---|
| 19 | Volume 19 | Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, 2012 | |
| 18 | Volume 18 | Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 2012 | |
| 17 | Volume 17 | Interfirm Networks: Theory, Strategy, and Behavior, 2011 | |
| 16 | Volume 16 | Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, 2010 | |
| 15 | Volume 15 | Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises, 2009 | |
| 14 | Volume 14 | Creating and managing superior customer value, 2008 | |
| 13 | Volume 13 | Managing Product Innovation, 2005 | |
| 12 | Volume 12 | Evaluating Marketing Actions and Outcomes, 2003 | |
| 11 | Volume 11 | Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, 2002 | |
| 9 | Volume 9 | Getting Better at Sensemaking, 2001 | |
| 10 | Volume 10 | Designing winning products, 2000 |
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